How To Make Your Online Marketing Up To 279 X more effective
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http://www.SalesTipADay.comWant to see how to make your online marketing or internet marketing up to 279 times more effective?Most companies use static "brochure-ware" websites for their online marketing, which is actually a disservice to your company and your sales people.Here is a way to utilize different aspects to your online marketing that will speak to a larger audience.See the presentation to learn more.For daily sales and marketing tips, go to http://www.SalesTipADay.com
Transcript of How To Make Your Online Marketing Up To 279 X more effective
Making Your Online Marketing 279 Times
More EffectivePresented by:
Chris Hamilton
www.SalesTipADay.com
Problem
Most online marketing for companies is static
Consists of “Brochure-ware” website
Has minimal impact on sales
Doesn’t engage potential clients
Solution
Use a more dynamic approach
Audio Visual
Multiple touches
Engage prospects and clients – Social Network
Provide content
Called “Social Net Casting” or “Net Casting”
2 ScenariosScenario #1
Reading only
Static website
Brochure
Prospect is in buy mode
Scenario #2
Audio Visual
Social Net Casting
Networking effect
Prospect is in buy mode
The Statistics:
• 31% written vs. 69% video
• 10% recall written vs. 80% recall audiovisual
• 4% close rate on one contact vs. 96% on 4+ touches
Content Delivered Online
69%
31%
Viewing Reading
Recall: 10% vs. 80%
Reading Viewing0
10
20
30
40
50
60
3.1
55.2
1 Touch vs. 4+ Touches
Reading
Viewing
0 10 20 30 40 50 60
0.186
51.8
Tail of the Tape
Visual Recall Touches0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
55.1%
94.4% 99.6%
So…
For a static website, to get 1 qualified lead you need 538 visitors
@ $10K per sale on a $5M quota, you would need 269,000 visitors to your website
Or
You would need 965 engaged potential clients from a social net cast using a network
Bottom Line
0.186 People Vs. 52 People
Using audio visual presentations tied with a social network and multiple contacts - your
marketing is up to 279 times more effective than a static website or brochure
Solution
Use audio visual as part of your message
Tie in a social network
Involve multiple touch points
Social Net Casting can give you a leg up
Find Out More
To find more information on Social Net Casting go to:
www.RefreshedEvent.com
Contact
Chris Hamilton
http://www.SalesTipADay.com
Twitter: SalesTipADay
Facebook: www.facebook.com/SalesTipADay
You Tube: www.youtube.com/SalesTipADay
LinkedIn: http://ca.linkedin.com/in/chrishamiltonca
