How to Make Your Content Rise Up to the Top of Facebook News Feed?

Priya RameshDirector, Social Media, CRT/tanaka

PR News Facebook ConferenceDec 1, 2011

Understanding the News Feed

• Facebook users spend more than a quarter of their time on the site consuming and interacting with the Facebook News Feed

• This activity represents 4 percent of all time spent online in the U.S.

• The News Feed is also the primary location where branded content is consumed.

• Users are 40-150 times more likely to consume branded content in the News Feed than to visit the Fan Page itself.

(Source: comScore)

CRT/tanaka

Share of Time Spent by Type of Content

(Source: comScore)

Publishing Frequently Increases Reach

(Source: comScore)

How does News Feed determine what is interesting?

• The News Feed algorithm uses several factors, including: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).

EdgeRank

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Lessons Learned So Far…

• Content strategy is key to increasing engagement

• Figure out how to create ENGAGING and SHAREABLE content for Facebook

• Target “Friends of Fans” once you have consistently increased “Likes”

• Photos and videos receive the highest likes and comments

• Quiz/Polls/Interactive content drive new traffic• Frequently post but Quality Over Quantity

Contact

Priya RameshDirector, Social MediaCRT/tanakapramesh@crt-tanaka.com703 894 5460Twitter: @newprBlog: www.crttbuzzbin.com