How to Make New Technology Relevant to Customers, WTF UK is Content Marketing, November 2016
Transcript of How to Make New Technology Relevant to Customers, WTF UK is Content Marketing, November 2016
HOWTOMAKENEWTECHNOLOGYRELEVANTTOCONSUMERS:Contentmarketingas– takingthecontenttotheconsumerandcreatingdeeplastingengagementt:@daveparkinson
“Thumb stopping
moments”
JamesO’Brian– Mashable
“Theideacentraltocontentmarketingisthatabrandmustgivesomethingvaluable
togetsomethingvaluableinreturn.Insteadofthecommercial,betheshow.Insteadofthebannerad,bethefeature
story.”
VRforPR?
MVPSuccess?
DefinetheparametersDescribetheproblem(s)youwanttosolveDevelopdisruptionmethodsFindtherightpartnersGetbuyinbudgetBreakthingsFail,pivot,doitagainetc.
Kaizen
We innovate Digital: Strategy | Transformation | Experiential
A global digital consultancy dedicated to helping brands and agencies do world class digital with real expertise
@DaveParkinson@BraveAndHeart