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How to Make New Technology Relevant to Customers, WTF UK is Content Marketing, November 2016
Transcript of How to Make New Technology Relevant to Customers, WTF UK is Content Marketing, November 2016
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HOWTOMAKENEWTECHNOLOGYRELEVANTTOCONSUMERS:Contentmarketingas– takingthecontenttotheconsumerandcreatingdeeplastingengagementt:@daveparkinson
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“Thumb stopping
moments”
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JamesO’Brian– Mashable
“Theideacentraltocontentmarketingisthatabrandmustgivesomethingvaluable
togetsomethingvaluableinreturn.Insteadofthecommercial,betheshow.Insteadofthebannerad,bethefeature
story.”
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VRforPR?
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MVPSuccess?
DefinetheparametersDescribetheproblem(s)youwanttosolveDevelopdisruptionmethodsFindtherightpartnersGetbuyinbudgetBreakthingsFail,pivot,doitagainetc.
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Kaizen
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