How to Make More Money with Your Lawn Care Business
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Transcript of How to Make More Money with Your Lawn Care Business
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How to Make More Money with Your Lawn Care Business
A guide to becoming a Lawn Care Millionaire
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“What is wrong with my business?”We often get this question because company owners are not taking home enough money.
People assume:
They must make budget cuts to take home more money. Way wrong...
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Cuts are not the answerClick here to find out why making budget cuts is not the answer to making more money.
➔ SizeYour company may not big enough to bring in the kind of revenue you are wanting.
➔ PricingCustomers will directly relate how you price with your company’s value. If your price is too low they will perceive you as having low value as well.
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“The reality is for most businesses they just simply haven’t grown the business.”
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3 Crews Is Your Mark.“That is where we see the real income start to flow.”
While it’s hard...
to achieve, growth
needs to be the main
focus. The top end
revenue increase is
where the “good” money
is hiding.
It is proven...
That multiple crews
provide the top end
revenue to pay the bills,
provide you a worth-
while lifestyle, and
continue steady growth.
We know...
Simply put, it costs
money to run a
company. Cutting
operational expenses
only provides less
quality, not more money.
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How many hours will you sell? How much do you charge per hour?
Figure those out and you will see your potential. If end up looking at too low of a number, then it is time to make growth the main focus.
Let us help you with that.
So where is your top end?
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“Now How Do I Grow?”It could be as simple as looking at one number to build a profitable business.
We Believe:
This “NUMBER” is the most important one in our business.
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“If we could only have one metric that we could look at constantly to course correct and make sure we’re moving in that right direction, it would be our
per man hour rate earned per day.”- Jonathan
Pototschnik
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The Job Costing Method
is what we use to get our hourly rate set per guy on each and every job. Then we use those numbers as a guide for our company.
We track start and stop for each worker, subtract materials, and then we know if we
are charging enough or have the correct evaluation on the worth of the job.
Not hitting goals?
If you are constantly
“eating” cost on jobs and
you do this analysis, you
may find prices need to
go up or those
customers should be
dropped.
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Now tracking each job is easier said
than done. That is why we use mobile
enabled software. What software?
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So… Do The Math
➔ What do you make?Per man? Per hour?
➔ How much are you charging?Is it enough to hit your goals?
➔ Do you have goals?Many companies set yearly goals. Those yearly goals are hard to achieve without setting goals on every job every day.
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“Growth Is Not My Problem?”We realize the pain of growing too fast. It could be you are selling more jobs than you can manage. Tracking is now extremely important, but so is crew size.
Crew Size is Crucial.
Having the optimal sized crews for each job can mean life or death for a company.
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What factors go into determining the best lawn care crew size for your company?
Click here to see what we have found.
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Factors To Consider.“We believe it’s really important to know that as your company changes, your crew size will change.”
Work Equipment
Your tools and
equipment need to be
running all the time.
Match men to
equipment to be cost
effective.
Client Mix
The difference in
commercial and
residential jobs can
mean different
expectation levels of
quality.
Owners Must Learn
Getting the crew size
right means better
efficiency, marketing,
management, quality,
and performance.
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“The way that you pay attention to the critical numbers in your business is to watch your job costing numbers on every single project.” - Jonathan PototschnikClick to dive in deeper.
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More Factors To Consider.“As your business grows your job is to make sure that rider is running constantly all day long every day.”
Consider Services
Another factor to
consider is what
services you provide.
Just cutting grass is
different than full boar
landscaping.
Don’t Buy More
When you grow and hire
more people make sure
you optimize your trucks
and equipment before
investing in new assets.
Number of Properties
Knowing the amount of
properties you have
helps make the
decisions on the size
and quantity of crews.
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Winter Time is Optimization Time
All of theses tips, factors, and principles are great to record during the heavy months.
That being said, we like to hold off on big changes until things slow down when it gets colder. We analyze our records and make our strategies when we can do it best.
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“How Do I Implement?”Re-optimizing in the down months is key. Having a strategy to rely on for a day to day operation guide is a must.
Make A Strategic Plan.
If you don’t have guide or a “north star” for your company to rely on month in and month out, everything you do is just busy work.
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Think About This...➔ Do You know?
Where your effort is going? What your paid hours are getting you? What your money is accomplishing?
➔ How About The Future?Do you know what the market trends are? As a company are you growing for a fact or is that just in your head?
➔ What is Important?Are you spending all your payroll on operations only? Or are you investing payroll in marketing and efficiency projects as well?
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“The way you win against everybody else is having a better plan and executing that plan.”
- Jonathan Pototschnik
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The Secret is:Thinking things through. Deciding what the priorities are, and what objectives need to be accomplished to help your company improve and grow.
We recommend you buy a couple books on planning and strategy and see if it might reshape the entire future of your company.
Click To Find Out How We Plan
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You Must Understand
The importance of being super successful as a company goes hand in hand with strategic planning and goal setting.
Managing a company by running around putting out fires everyday is a job no one wants.
Having a plan of action to compete and grow as a company is a different story.
Think About Apple
The entire company has
a goal and direction.
Because of this they can
be focused on what will
put them ahead of
everyone else.
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We have SOFTWARE to to help you build and accomplish your plan.
Check It Out