How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014
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Transcript of How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014
@LouisReingold on Twitter
SOLVE YOUR OWN PROBLEM
IMPROVE UPON WHAT’S ALREADY SELLING
“Think about products you’ve bought recently that you like,
but you don’t love.”
VALIDATE YOUR IDEA
• Check purchase counts on Envato
• Check download counts on WordPress.org
• Use the Google AdWords Keyword Tool
• Get creative.
HIRING ON ODESK• Stick to Ukraine & Russia
• 300 hours previous experience at $25+/hr
• No agency applications or generic cover letters
• Look at the work
• Look for long term work history for a single client
PROVIDE DETAILED SPECIFICATIONS
• Good place to get started if you’re new.
• Already has an audience.
• Good for generic products that people are already searching for, i.e. sliders, star ratings, pricing tables, etc.
THEMEFOREST & CODECANYON
• Keep all the money.
• If you plan to do marketing for it yourself, sell it on your own website.
YOUR OWN WEBSITE
17%
13%
33%
37% GoogleWordPress.orgSocialDirect
WHERE WP ALL IMPORT GETS CUSTOMERS
HOW TO GET TRAFFIC FROM GOOGLE
• Use AdWords to figure out which keywords drive you traffic and sales
• Then rank organically for those keywords
WHY DO FREEMIUM
• 33% of our sales come from WordPress.org.
• 2.3% conversion rate from free version downloads to paying customers
• You get SEO benefits because WordPress.org pages also rank in Google
HOW TO DO FREEMIUM
• Remove a few features people are willing to pay for – those with almost strictly commercial applications.
• Show off the pro version features in the free version user interface.
GET INFLUENCER ATTENTION
OTHER WAYS TO ADVERTISE
• Banners.
• Paid posts.
• Affiliate program.
PRICING
• Price low to start, raise later
• If people aren’t buying, it won’t be because you priced too high.
• Lowering your prices later won’t make your existing customers happy.
HAVE A MONEY BACK GUARANTEE
• Increases your conversion rate by giving people the confidence to buy.
• Allows you to have an easy exit for customers that aren’t right for you.
• Better for your reputation.
ONCE YOU HAVE TRAFFIC START A/B TESTING
“A bug free, easy to use product is easy to support.”
LIFETIME LICENSES WORK
HIRE FOR SUPPORT BY ASKING POTENTIAL CANDIDATES
REAL SUPPORT QUESTIONS
JUST GET STARTED