How to make email marketing more effective infographic
1
1 How to make email marketing more effective Email marketing is one of the best strategies for your marketing mix, generates leads, spreads your valuable content to your customers and drives sales ultimately.. Email marketing is a potential part of modern digital marketing strategy. Here is the guide for your email marketing campaign. Creating Valuable Contentfor email marketing 6 data driven email marketing tips Don’t just make crappy sales speeches. Try to give something worthy to email readers , which are beneficial for them. There are different ways to deliver compelling content to your target audiences. DOWNLOAD Include company name in the subject line 2 Keep your subject line accurate & short (45 – 55 characters) 3 Include email offer in the subject line 4 Keep your subject line reliable & interesting 5 Send email from the same person, for easy recognition 6 Avoid All CAPS and useless spammy words Initiate Call to Action Button after Content production. Use graphic “ Example : Download ebook for Email marketing” beside content which leads to your target audience straight to the landing page. Creating a good subject line for email marketing WHITE PAPERS CASE Studies Determine most effective & most abuse subject line words Accodring to a research by Hubspot, here is the list of most clicked and abused words for the email subject line. Posts: 8% Jobs: 7.5% Survey: 6.9% Weeks: 6.5% E-newsletter: 6% Confirm features upgrade magic,raffle act now, free, new rewards,requested Most Clicked Most Abuse Email Marketing: Time Management Friday Friday is the top percentage of click through rates.. 4.9% A study report by Getresponse.com shows the most effective day and time for sending emails regarding clicks and open rate. Email Sending For Mobile Devices Email Marketing is not dead Email marketing is 40x more effective in accquiring customers than Facebook and Twitter. Email Marketing is Cost Effective Email marketing generates almost double ROI of other platfroms . ROI of email marketing for each $1 = $40.56. Users like to receive emails Behavior based email automation for personalized message and content distribution has increased open rate by 70%. Behavior based email automation There is no perfect size for email subject length. Subject line between 2 - 9 words has increasing open rate. Keep Email subject line short Users receive email updates anytime via mobile. Email open rates on mobile has increased 14.8% (2011) - 47.4% (2014). . Email marketing for mobile devices Are you sending emails for your mobile user? Email open rate on Mobile devices are surprisingly higher than desktop and webmail’s. 49% of users open emails on mobile devices and it could be beneficial for any business which are applying email strategy for mobile users. A good subject line not only creates interest in users, but also increases the possibility of open rate. Here is a quick guide for producing good subject line. Email Open Rate on Mobile Devices: @ 49% 24% 27% Mobile Desktop Webmail 32% 31% users read email on their smartphones during weekend users sometimes read mobile email on weekends Friday - Sunday accounted for the highest mobile device render rates What type of email message mobile user prefers? 27% 15% 12% 4% Special sales offer 21% Promos and vouchers 21% Real time delivery tracking New Products Newsletters Others Tuesday Tuesday is the top percentage of email open rates... 19.9% Email send bettween 6am - 12 noon - get more clicks .. 38.7% Sources: http://cdn2.hubspot.net/hub/53/file-13196188-pdf/docs/ 7-steps-to-jump-start-your-email-marketing-strategy-final.pdf http://www.pinpointe.com/blog/best-time-to-send-email-marketing-campaigns marketeer.kapost.com/email-marketing-tips/#axzz3UfOAkOku https://uk.marketo.com Created by: Infographicsdesignspro.com Email: [email protected] Plus 20 awesome insights WORDS A survey vides Marketo.com shows that 77% of consumers like to receive promotional approach through emails.
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Transcript of How to make email marketing more effective infographic
1
How to make email marketing more effective
Email marketing is one of the best strategies for your marketing mix, generates leads, spreads your valuable content to your customers and drives sales ultimately.. Email marketing is a potential part of modern digital marketing strategy. Here is the guide for your email marketing campaign.
Creating Valuable Contentfor email marketing
6 data driven email marketing tips
Don’t just make crappy sales speeches. Try to give something worthy to email readers , which are beneficial for them. There are different ways to deliver compelling
content to your target audiences.
DOWNLOAD
Include company name in the subject line
2Keep your subject line
accurate & short (45 – 55 characters)3 Include email offer in
the subject line
4 Keep your subject linereliable & interesting5
Send email from the same person, foreasy recognition
6 Avoid All CAPS anduseless spammy words
Initiate Call to Action Button after Content production. Use graphic “ Example : Download ebook for Email marketing”
beside content which leads to your target audience straight to the landing page.
Creating a good subject line for email marketing
WHITE PAPERS CASE Studies
Determine most effective &most abuse subject line words
Accodring to a research by Hubspot, here is the list of most clicked and abused words for the email subject line.
Posts: 8%Jobs: 7.5%
Survey: 6.9%Weeks: 6.5%
E-newsletter: 6%
Confirm features
upgrade
magic,raffle
act now, free, new
rewards,requested
Most Clicked Most Abuse
Email Marketing:Time Management
Friday
Friday is the toppercentage of clickthrough rates.. 4.9%
A study report by Getresponse.com shows the most effectiveday and time for sending emails regarding clicks and open rate.
Email Sending For Mobile Devices
Email Marketing is not dead
Email marketing is 40x more effective in accquiringcustomers than Facebook
and Twitter.
Email Marketing is Cost Effective
Email marketing generatesalmost double ROI of other
platfroms . ROI of email marketing for
each $1 = $40.56.
Users like to receive emails
Behavior based email automation for personalized
message and content distribution has increased
open rate by 70%.
Behavior based email automation
There is no perfect size foremail subject length. Subjectline between 2 - 9 words has
increasing open rate.
Keep Email subject line short
Users receive email updates anytime via mobile. Email open rates on mobilehas increased 14.8% (2011)
- 47.4% (2014)..
Email marketing for mobile devices
Are you sending emails for your mobile user? Email open rate on Mobile devices are surprisingly higher than desktop and webmail’s. 49% of users open emails on mobile devices and it could be beneficial for any business which are applying email strategy for mobile users.
A good subject line not only creates interest in users, but also increases the possibility of open rate. Here is
a quick guide for producing good subject line.
Email Open Rate on Mobile Devices:
@
49%
24%
27%Mobile
Desktop
Webmail
32%
31%
users read email on their smartphones during
weekend
users sometimes readmobile email on weekends
Friday - Sunday accounted for the
highest mobile device render rates
What type of email message mobile user prefers?
27%15%
12%
4%
Special sales offer
21%Promos and
vouchers
21%Real time
delivery tracking
New Products
Newsletters
Others
Tuesday
Tuesday is the toppercentage of emailopen rates... 19.9%
Email send bettween6am - 12 noon - getmore clicks .. 38.7%
Sources:
http://cdn2.hubspot.net/hub/53/file-13196188-pdf/docs/ 7-steps-to-jump-start-your-email-marketing-strategy-final.pdf
http://www.pinpointe.com/blog/best-time-to-send-email-marketing-campaigns
marketeer.kapost.com/email-marketing-tips/#axzz3UfOAkOku
https://uk.marketo.com
Created by:
Infographicsdesignspro.com
Email: [email protected]
Plus 20 awesome insights
WORDS
A survey vides Marketo.com shows that 77% of consumers
like to receive promotional approach through emails.
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