How To Make Customers Fall In Love With Your Business
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Transcript of How To Make Customers Fall In Love With Your Business
Fully In LoveExperiential Marketing Solutions
Re-Imagining Your Business
Re-Imagining Your BusinessCapturing Customer’s Hearts
Five Signs Your Business Needs More Love...
Your products and services are not solving your customer’s problems or satisfying their needs
Your advertising budget is over the top and your business is not a part of the social discussion
Five Signs Your Business Needs More Love...
Your retail atmosphere is depressing for both your employees and your customers
Customer spending and loyalty are decreasing
Your business does not stand out in the market for anything your customer’s find truly memorable or conversation worthy
Unfortunately...
Many businesses are closing, not because there is a shortage of money to be spent but, because customer’s have become more discriminating where they shop.
It’s A Fact
Businesses which provide customer’s with the experiences they want are thriving while those stuck in old, traditional models are experiencing losses.
Take a moment...
If this sounds at all familiar, then you need to re-consider the structure of your business and marketing model
Take a moment...
If this sounds at all familiar, then you need to re-consider the structure of your business and marketing model
RIGHT NOW
Why Experiential Marketing?
Today’s customer is bombarded with an ever widening range of similar products and services and it is so easy for your business to be lost and forgotten amid the crowd.
Why Experiential Marketing?
Every business owner should be thinking about how to gain competitive advantage through memorable, experiential business models.
Why Experiential Marketing?
Shopping experiences designed to touch your customer’s hearts and satisfy their needs are magnetic
Customers slow down, stop and give your business the second look needed to close the sale.
...Worth A Second Look?
Your business should carry a strong theme that leaves a positive and indelible print on the psyche of your customers.
Your theme should be seamlessly woven into a model that makes your customers feel at ease, valued, important and most of all loved by you.
...Worth A Second Look? Your business should exist for the
pleasure of your customers When you please them, the returns will
be much greater for you in the long-term.
Consider these examples
Five Ways To Add Experiences To Your Business
A P
LAC
E T
O U
NW
IND A fragrant cafe paired with a bookstore encourages persons to take more time
to browse, read and socialize.
CO
MPA
SS
ION
ATE
A petting area can be ideal for relaxing little children who are a little nervous before a visit to the dentist.
MA
KES
YOU
FEEL A
LIVE Aromatherapy and the addition of healing fragrances can be used to uplift the
mood of customers who enter your store environment.
FEEL LIK
E A
WIN
NER Adding games, contests, and prize-winning opportunities to your retail offering
are popular strategies for increasing business seasonally.
PO
WER
OF C
HO
ICE Many salad bars and delis have flexible menus which allow customers to
design and choose what they want to eat.
Take Your Business Deeper
Do more than simply presenting your product or service.
Align your business operation to how your customer’s truly feel about having their needs met.
Take Your Business Deeper
Delight them, anticipate what drives their happiness, exceed their expectations
Watch cursory glances transform to intense admiration
Did You Know That...
Research shows that when businesses blend memorable experiences with their operational requirements and normal service-provider behaviours, there is:
Did You Know That...
Research shows that when businesses blend memorable experiences with operational requirements and normal service-provider behaviours, there is:
1. Increased Customer Loyalty
Did You Know That...
Research shows that when businesses blend memorable experiences with operational requirements and normal service-provider behaviours, there is:
1. Increased Customer Loyalty2. Increased Customer Spending
Did You Know That...
Research shows that when businesses blend memorable experiences with operational requirements and normal service-provider behaviours, there is:
1. Increased Customer Loyalty2. Increased Customer Spending3. A willingness to pay higher prices for
goods and services
Did You Know That...
Research shows that when businesses blend memorable experiences with operational requirements and normal service-provider behaviours, there is:
1. Increased Customer Loyalty2. Increased Customer Spending3. A willingness to pay higher prices for
goods and services4. Word-of-mouth marketing and regular
new business
Our Consultation Process
Re-imagine
Research
RedefineRe-position
Re-launch
Re-Imagine
Develop a clear vision Adapt the vision into a cohesive theme
which enhances your model Envision the ideal shopping experience
for your customers Distinguish your shopping experience
within its market Evaluation of key activities, channels
etc.
Research Is your concept feasible and valuable in
today’s market? Defining your target market and the best
ways to connect with them Knowing the needs and desires of your
target market Ways of streamlining your operating costs Best strategies for market penetration
and developing sales channels
Redefine
We submit to you a comprehensive outline of the proposed solutions which would work best for your business.
Re-Position
Eliminate negatives and distractions Re-branding Experiential Product and Service
Upgrades Enhancement of Social Exchanges Training and re-assignment of labour for
greatest efficiency Design Effective Marketing Campaigns Retail Atmospherics and Design Upgrades
Re-launch
Implementation of the proposed strategy
Employee training Collect initial customer feedback for
final adjustments
Ask About Our Services
Full Business Model Transplant Social Media Management Copy Writing and Guest Blogging New Product Launches
Contact Information
Simmone Thorpe Fully In Love Experiential Marketing
Solutions Email: [email protected] Website: http://fullyinlove.com