How to Make An App

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Make an App @perhakansson The Art of Rapid Prototyping

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Transcript of How to Make An App

  • 1. Make an AppThe Art of Rapid Prototyping @perhakansson

2. Learning OutcomeA cognitive and tactile understanding ofthe powers of simple user experience,rapid prototyping and value creation aspart of the creative process. 3. What: Make a clickable iOS App prototype inunder 90 minutes including revenue model anddistribution strategy, and prepare quick 2-minute demo.How: Using "Job to be done" methodology andrapid prototyping in short, focused sprintsmixed with inspirational examples. 4. 1/5"Job to be done"Developed by Clay Christensen, HBSGreat products have a clear JTBDIndividual centric perspectiveSpeed, focus and simplificationFail Fast Forward is inexpensiveIF competition THEN look for shortcomingsber: "Take me there" - Verb + me/my and "what" 5. Job to be done: Help me saveWhy This Matters:Simple interface, Basic features, Accessible, Personalization,Geo-location, Access to my data, Customization 6. Job to be done: Deliver my stuff nowWhy This Matters:Simple interface, Search local products, Quick delivery, Secure payment 7. More "Job to be done" examples:Uber.comAvocado.io Cherry.comPampers.comBring me there Stay connectedWash my car Track my pregnancy with my partner 8. 2/5 Rapid Paper Prototyping 9. 3/5Make the App3Download POPCreate threeUse toolbar icons[popapp.in] toclickable screens (If you want)your phone 10. Identify Revenue4/5Model & Seeding 11. 5/5Elevator Pitch[Quick 2-min presentation]1. Max "Thirty seconds"2. The X and Y: "We are the Flickr for mobile photo sharing" (Instagram)3. Why, what and how? "Blurb is an easy, affordable and bookstore- quality book making tool" 12. Presentations!Logon to AirPlay on your iOS device. 13. ConnectPer Hkanssonperhakansson.comTwitter: @[email protected]