159,000 searcheslast month for

That’s why he had no vacancies for 3 weeks.

Hotel in London

2 | 2 |

Reaching Local Customers

Word of Mouth

Yellow Pages

Traditional Advertisin

g

Local Customer

Local Business

Get a Better Return on Your Local Search Investment

Get a Better Return on Your Local Search Investment

Internet

3 | 3 |

The Paradigm is Shifting

Source: The Kelsey Group.

More consumers are searching online for a local merchant to buy something

offline

Fewer consumers use the phone book to find a local

merchant

According to eMarketer, as of

Jan. ‘08 there are almost 32.1million internet

users in the UK

4

How It Works

5 | 5 |

UK Search Engine Share

Source: Hitwise - May 2008 - based on volume of searches in the month of April

•80% of visits to a UK website start from a search engine.

•8.4 Million UK internet users tested preferred the following search engine properties.

6 | 6 |

Paid Listings Get Noticed

No guarantee on where you will show up in regular search

Thousands of possible pages

Paid listings in primary positions

7 | 7 |

Keyword Bidding

Bid £4.00

Bid £4.20

Bid £3.05

Bid £2.50

Bid £2.00

8

Hundreds of possible keyword combinations & geo-targeting options

Keyword Bidding is Complex

Amount charged on a “pay-per-click” basis

9 | 9 |

Being Evaluated Online

• Product/service

• Geographic service area

• Credibility in local market

• Contact information

• Key images

• Easy navigation

• Click throughs to website

• Telephone Calls

• Emails

• E-Commerce Sales

• Coupons Printed from Website

• Forms Submitted from Website

Your website should emphasise…

…because we track:

10

Dynamically served site

Proxy Site Tracks All Activities

Your website

Proxy server

11 | 11 |

Different Conversion Touch Points

12

Reports Accessible Anytime

13

Cam

pai

gn

BC

amp

aig

n A

More leads for your money over time.

Conversion-based Optimisation

14 | 14 |

SearchEngine

Advertising

eMail YellowPages

Banner Ads Direct Mail

The Lowest Cost

SearchEngine

Advertising

eMail YellowPages

Banner Ads Direct Mail

Sources: U.S. Bancorp; Piper Jaffray 2005

Cost per Lead Cost per Customer

1x 1.7x4.1x

6.9x

34.3x

1x

2.4x

5.9x

7.1x

8.2x

15 | 15 |

Measurable Returns

Web Presence

Budget

Website Visits

Phone Inquiries

Leads by Phone

Emails

Coupons/ Online Forms

ROI

No existing website offer page created

£3000

994

107

30

11

6

Auto Glass, LondonMedical Spa, London

Existing website

£4,500

5870

2492

1420

38

2607

Existing website

£1,000

438

68

42

10

7

12 New Patients£42,000

Sales from Campaign £150,000

18 New Customers £30,000

Plastic Surgeon, London

16 | 16 |

Why WSI

Leadership• Supported by top venture capitalists

• Led by Internet veterans from leading technology companies

Patent-pending Technology• Represent all the major search engines

• Easiest to use & most turnkey service

• Able to track in real-time

• The Industry Leaders & Pioneers

• Successfully Managing Local Internet Marketing for Thousands of Local Businesses World-Wide

17

We Handle It All

18

Sample instant offer page

No Web Site? No Problem!

Downloadable Coupons

Contact Info

Business Description

Key Features

Hours of Operation

Local Focus