How to make a product presentation
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How to make a Product Presentation
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It's difficult to give a presentation. Here are some guidelines to make a product presentation from the first draft to the final presentation. We also give you some tips on social and cultural issues related to the presentation and how to make and what to expect from visual aids. There is a matching powerpoint with a fictitious product presentation example that can help you understand how a product presentation can be written, spoken and displayed. I hope this helps you improve your job or educational skill set. More: lenguasvivas.altervista.org Es difícil hacer una presentación. Aquí hay algunas líneas guía para hacer una presentación de un producto en inglés, desde el primer borrador hasta la presentación final. También les ofrecemos algunos tips sobre temas sociales y culturales relacionados con las presentaciones y cómo hacer y qué esperar de las ayudas visuales. Hay un powerpoint relacionado con una presentación de un producto ficticia que puede ayudarte a entender cómo una presentación de un producto puede ser escrita, hablada y mostrada. Espero que les ayude a mejorar sus habilidades en el trabajo o educativas. Más en: lenguasvivas.altervista.org
Transcript of How to make a product presentation
How to make a Product
Presentation
Before the first product presentation draft:
- find out who is going to be at the presentation, who you want to meet and why you want to meet them
- find out who is going to be the most important person in the scenario: the management or/and the client
Before the presentation starts:- you should make sure you know the correct etiquette and business protocol regarding your target audience, avoiding a cultural shock and always use courtesy rules.-remember that it is essential to give a good first impression: be self-confident, shake hands, smile, make eye contact, stand straight, have a conversation.- it is important to understand some of the insider jargon of the company, appear informed but without talking too much. You shouldn’t use business jargon if your target audience will not understand it. Express yourself clearly.
Before the presentation starts:- you may want to use some visual aids:
• remember to make them with simplicity,
• never use the red color unless you want to remark a problem or raise an alarm or fancy fonts in texts that could make them illegible, use simple graphics and only when they are necessary to the presentation.
• you shouldn’t extend more than 2 minutes with each slide.
• always have a Plan B, in case something goes wrong. Don’t rely only on them.
1. Company name:
Product name:The most important part of the presentation is to begin
with the information about the company and the product, but don’t waste too much time on this point unless the customers don’t know the company’s importance in its specific area of business. Remember that this has to be explained in a few words. You can add a brief agenda of the items of your presentation.
Product Presentation
2. Product:
The description of the product must be oriented to your target audience (management, customers, etc.) and their specific needs.
Then you have to explain how the name and characteristics of the product relate to the target group of potential customers.
2. Product:You must have in mind:- how much your target audience know about similar products already existing in the market.- if there are competitors or if there is a niche market- how big or small and specialized is the target group of the product.- other important information about the target group that has been discovered (market research)
2. Product:The analysis of the product must include:- the USP (unique selling proposition or point), -the new and special features of the product that are attractive and essentials to the company or/and the customers, for instance: the new technology used in the making or its special positioning in the market.- the benefits related to your target audience: features-benefits.- the components the company already have ( specialized human resources, etc.) and the existent or possible new external alliances that make the product more appealing to your target audience.- costumer’s needs.
2. Product:The analysis of the product may include the SWOT analysis.
Product’s: a)strengths, b)weaknesses, c)opportunities, d)Threats
You can learn more about it from business books in English.
3. Place. Market-place: At this point, you have to explain to your target audience how you are going to distribute the product in a profitable way.
Distribution channels:- wholesalers, - retail shops, - e-commerce, - outlets, etc.
4. Price:
This item is about what the product will cost and the type of pricing strategy that will be suitable for the product in the market.
- Competition price.- Penetration pricing.- Skimming pricing.
5. Promotion:
Next, you have to verbalize to whom the product is for, that is:
- how the product will be advertised and
- the best promotional channels for the product.
5. Social and environment impactYou may include in your product presentation the STEEP analysis. There are many books about this matter or you can find more information about it on the internet.
By way of it, you can analyze the factors that have an impact in the area where the company operates. They may be:- Socio-cultural, - Technological, - Economic, - Ecological, - Political / Legal
6. Summarizing:Review:It’s basically to reiterate and articulate the main points of your presentation. This item is not necessary if your presentation is over 20 minutes and/or in detailed.
Closing:In the closing argument you call your target audience for an action: to introduce in the market the product you are presenting.
