How To Lighten Up Communication Without Making Light Of Your Message
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Transcript of How To Lighten Up Communication Without Making Light Of Your Message
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Presented by Sheri Booms Holm, Communications Director, West Central Initiative
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-18,
2011
How to Tackle: • High (Graphic) Standards Hell• The Curse of FoundationSpeak• Sit-Down, Drag-Out Events
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Presented by Sheri Booms Holm, Communications Director, West Central Initiative
Com
mA
Day
s •
San
Fra
ncis
co •
Sep
t. 17
-18,
2011
OR:How to Lighten Up Your Communications Without Making Light of Your Message
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Rural – deep roots – aging – land o’ lakes and prairies
Meet West Central Minnesota
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Family-oriented – love the outdoors – humble – do-it-yourself-or-it-doesn’t-get-done attitude
Our Target Audiences
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You are now a SLAVE to this handbook! BWAHAHAHA!
Graphic
Standards
HELLGraphic Standards
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Graphics Standards HELL
Cornered by Color
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Graphics Standards HELL: Cornered by Color
Publications Past …
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Graphics Standards HELL: Cornered by Color
Meet the WCI palette dream team!
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Graphics Standards HELL: Cornered by Color
Publications Past … … and Present
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Graphics Standards HELL: Old Logo—New Tricks
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Graphics Standards HELL: Old Logo—New Tricks
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Graphics Standards HELL: Old Logo—New Tricks
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Graphics Standards HELL: Old Logo—New Tricks
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FIRST will devise market-driven strategies that integrate workforce development efforts with economic development and education. Our FIRST grant goal is to identify the clusters in this nine county region, then identify the significant sectors, then occupations in demand in those sectors. WSA2 5 year strategic plan goals are to annually select a sector, convene the significant stakeholders in that sector and develop strategies to support that sector. This work will give the WSA2 WIB the information they need to prioritize the sectors to meet their Five Year Strategic Plan goal, “to positively impact community sustainability through quality practices embedded in RMCEP workforce development.”
The Curse of FoundationSpeakAre they
talking to us?
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The Curse of FoundationSpeak
W W B SWHAT WOULD YOUR BLOG SAY?
FIRST will devise market-driven strategies that integrate workforce development efforts with economic development and education. Our FIRST grant goal is to identify the clusters in this nine county region, then identify the significant sectors, then occupations in demand in those sectors. WSA2 5 year strategic plan goals are to annually select a sector, convene the significant stakeholders in that sector and develop strategies to support that sector. This work will give the WSA2 WIB the information they need to prioritize the sectors to meet their Five Year Strategic Plan goal, “to positively impact community sustainability through quality practices embedded in RMCEP workforce development.”
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Sit-down, Drag-out
EventsFree
food! A plaque!
And I want to go
to this event
because…?
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Family-oriented – love the outdoors – humble – do-it-yourself-or-it-doesn’t-get-done attitude
Our Target Audiences
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Baseball Bash
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Baseball Bash
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Baseball Bash
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Baseball Bash
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Baseball Bash
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Summary
1. Know your audience2. Modify what you can’t
outright change3. Test the boundaries
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What’s your story?
1. What’s in YOUR communication house of horror?
2. Have you turned a dud into a delight? A negative into a positive?