HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater...

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HOW TO LEVERAGE VIDEO MARKETING TO IMPRESS YOUR BUYERS WEBINAR / /

Transcript of HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater...

Page 1: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

HOW TO LEVERAGE VIDEO MARKETING TO IMPRESS YOUR BUYERS

WEBINAR / /

Page 2: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

INTRO

VIDEO CONTENT CONTINUES TO DOMINATE ONLINE

HERE’S WHAT YOU’LL LEARN

PART ONE PART TWO PART THREE“What is Video

Marketing?”“Impress Your Buyers by Ranking Higher in SEO.”

“Video: It’s like You’re Reading the Client’s Mind.”

PART FOUR“Appear More with it by

Using Video.”

Page 3: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

WHAT IS VIDEO MARKETING?

Page 4: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

● Video marketing involves using video content as a means of showing your services, products or brand

● Always offer content that has value for your target personas ● Add videos to your social media channels to increase engagement

PART ONE

BEFORE YOU CAN USE THE VIDEO MARKETING TO AMPLIFY YOUR BUSINESS:

Page 5: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

IMPRESS YOUR BUYERS BY RANKING HIGHER IN SEO

Page 6: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

PART TWO

SEO HAS LONG BEEN A STAPLE OF ANY INTERNET-BASED COMMERCE

● Impress your buyers by leveraging video to improve your SEO

● The average Internet user sees 32.2 videos per month

● Posting fresh content helps boost SEO● Video offers a far greater ROI regarding

the impact on your SEO efforts

Page 7: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

WHY? VIDEO IS DIGESTIBLE● Watching a video is a shorter time commitment than a blog or eBook● Videos are more likely to be shared● Capable of creating it’s own marketing momentum ● Huge SEO boost when posted on social channels

Page 8: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

THESE UNIQUE TRAITS IN COMBINATION MAKE MARKETING VIDEOS EXCELLENT SEO TOOLS THAT

ARE SURE TO BRING YOUR WEBSITE SOME MUCH-NEEDED BUZZ.

Page 9: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

VIDEO: IT’S LIKE YOU’RE READING THE CLIENT’S MIND

Page 10: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

PART THREE

● Video is the preferred medium of content

● 59% of executives would rather watch a video than read text

● 90% of users say that seeing a video about a product is helpful in the decision-making process

● 100 million hours of video are watched every day on Facebook

Page 11: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

IMPRESS YOUR AUDIENCE BY POSTING VIDEO AND SHARING IT WHERE THEY ARE ONLINE.

Page 12: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

APPEAR MORE CURRENT BY USING VIDEO

Page 13: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

PART FOUR

● By 2019 video will comprise four-fifths of world-wide-web traffic

● Video content will show that you’re “with it” to your prospective clients

VIDEO ISN’T A PASSING FAD.

Page 14: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

IF YOU’RE NOT USING VIDEO TO HELP MARKET YOUR SERVICES AND SOLUTIONS THAT’S A RED FLAG TO CONSUMERS, ESPECIALLY IF YOU’RE A

TECH COMPANY.

Page 15: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

CONCLUSION: YOU CAN LEVERAGE VIDEO ALMOST ANYWHERE

● Emails● Landing Pages● eBooks● Blogs ● Product pages● Events● Customer Testimonials ● and more!

Page 16: HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater ROI regarding the impact on your SEO efforts. WHY? VIDEO IS DIGESTIBLE ... Capable

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