HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater...
Transcript of HOW TO LEVERAGE Webinar Slides.pdf · services, products or brand ... Video offers a far greater...
HOW TO LEVERAGE VIDEO MARKETING TO IMPRESS YOUR BUYERS
WEBINAR / /
INTRO
VIDEO CONTENT CONTINUES TO DOMINATE ONLINE
HERE’S WHAT YOU’LL LEARN
PART ONE PART TWO PART THREE“What is Video
Marketing?”“Impress Your Buyers by Ranking Higher in SEO.”
“Video: It’s like You’re Reading the Client’s Mind.”
PART FOUR“Appear More with it by
Using Video.”
WHAT IS VIDEO MARKETING?
● Video marketing involves using video content as a means of showing your services, products or brand
● Always offer content that has value for your target personas ● Add videos to your social media channels to increase engagement
PART ONE
BEFORE YOU CAN USE THE VIDEO MARKETING TO AMPLIFY YOUR BUSINESS:
IMPRESS YOUR BUYERS BY RANKING HIGHER IN SEO
PART TWO
SEO HAS LONG BEEN A STAPLE OF ANY INTERNET-BASED COMMERCE
● Impress your buyers by leveraging video to improve your SEO
● The average Internet user sees 32.2 videos per month
● Posting fresh content helps boost SEO● Video offers a far greater ROI regarding
the impact on your SEO efforts
WHY? VIDEO IS DIGESTIBLE● Watching a video is a shorter time commitment than a blog or eBook● Videos are more likely to be shared● Capable of creating it’s own marketing momentum ● Huge SEO boost when posted on social channels
THESE UNIQUE TRAITS IN COMBINATION MAKE MARKETING VIDEOS EXCELLENT SEO TOOLS THAT
ARE SURE TO BRING YOUR WEBSITE SOME MUCH-NEEDED BUZZ.
“
VIDEO: IT’S LIKE YOU’RE READING THE CLIENT’S MIND
PART THREE
● Video is the preferred medium of content
● 59% of executives would rather watch a video than read text
● 90% of users say that seeing a video about a product is helpful in the decision-making process
● 100 million hours of video are watched every day on Facebook
IMPRESS YOUR AUDIENCE BY POSTING VIDEO AND SHARING IT WHERE THEY ARE ONLINE.
“
APPEAR MORE CURRENT BY USING VIDEO
PART FOUR
● By 2019 video will comprise four-fifths of world-wide-web traffic
● Video content will show that you’re “with it” to your prospective clients
VIDEO ISN’T A PASSING FAD.
IF YOU’RE NOT USING VIDEO TO HELP MARKET YOUR SERVICES AND SOLUTIONS THAT’S A RED FLAG TO CONSUMERS, ESPECIALLY IF YOU’RE A
TECH COMPANY.
“
CONCLUSION: YOU CAN LEVERAGE VIDEO ALMOST ANYWHERE
● Emails● Landing Pages● eBooks● Blogs ● Product pages● Events● Customer Testimonials ● and more!
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CONTACT US
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