How to leverage Social media for Recruitment - the BraveNewTalent way
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Gautam Ghosh India Marketing Lead and Platform Evangelist
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presentation made to the Knowledge Management Center of a global Executive Search firm in Delhi on how social media tools are changing business as well as recruitment
Transcript of How to leverage Social media for Recruitment - the BraveNewTalent way
Gautam Ghosh India Marketing Lead and Platform Evangelist
Passive recipients of information
Active knowledge sharers/drivers
Constrained by natural (or psychological) boundaries
Borderless
Face to face ‘Invisible’
Living within our means Have It All
Job for Life Continuous Learning
FROM TO
Society is undergoing dramatic change
Tomorrow’s consumers are today’s digital natives
96% of them have joined a social network
Gen Y’ers at university spend longer on social networks than in lectures
The Digital Natives
Social Business
Social Media Marketing
And
Talent Communities
Social CRMEnterprise
2.0
14% of job seekers devote all of their time searching on social media sites
31% use Linkedin to search for jobs and manage their professional networks
18% of jobseekers use Facebook to search for jobs
An estimation of 50% of hires are through referrals. Facebook and Linkedin uncover unknown connections and can be the key to getting the right job
* Sourced from: Simply Hired, 2010 & Networkmarketingjobs.com
Key facts for candidate use of Social Media
The development of the Recruitment market
Recruitment is changing
Old model Social Recruiting
People connect on social networks
0
50
100
150
200
250
300
350
2007 2008 2009 2010 2011
Job Board Facebook
Number of Active Users in India
Facebook – 35 M
Job Boards – 2 million
Talent communities
Branded Talent
Community
Content & Videos
from social networks
People from social networks
People from career
databasePeople visiting website
Jobs posted
Content, Conversations
People interested
People with Skills
Company
Employees
Attract
De
ve
lop
Engage
Employment Branding: EMC
External employment branding- encourages bloggers to act as organic brand ambassadors
EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn
Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer
http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting
Showcase work culture- Employee blogs
Source: http://www.microspotting.com/
HR and recruitment focused community platform
Connect recruiters with potential employees
Source: http://microsoftjobsblog.com/
Social recruitment platform for potential employees.
Recruiters help with job-hunting, resume writing, interview preparation, etc
Share upcoming job fairs, events, vacancies
Onboarding Candidates
Source: http://campusconnect.infosys.com/forum/
Idea: Discussion forum on relevant topics
Reference: Infosys campus connect forum
?
�
PROBLEM
SOLUTION
Listen and Respond to Conversations
Across different forums, social networks, platforms on the social web
Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.
Listening to the social web
Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches.
Build a process that would empower users to respond and participate in the conversation
Finding & Attracting good talent – How?
“Great Talent Knows Other Great Talent”
•Identify, create and participate in conversations in relevant online communities
•Showcase organizational culture on own community and on social outposts
•Advocacy program to build pipeline
•Talent identification campaigns
Be present where talent can find you
http://drupalmodules.com/
http://knowledgemanagement.ittoolbox.com/
Listen in on communities
relevant to your
business
Identify active
contributors to the
community
Encourage your
employees to
participate in such
forums
Project your company as
a thought leader
Idea: Social aggregation on Corporate site
http://beta.cpbgroup.com/#cpb
Online platform that
aggregates
conversations
mentioning :
Company
brand/product
Clients/custo
mers
Social aggregation on Corporate site
Twitter on Zappos:
Online platform that
aggregates all
twitter mentions of :
Zappos
Related
brands/prod
ucts
Clients/custo
mers
http://twitter.zappos.com/
Showcase work culture- Employee blogs
http://www.microspotting.com/
HR and recruitment
focused community
platform
Empower employees
to share their work
to showcase how
exciting it is to
work
Talent Identification Contest
http://www.youngfreealberta.com/
Idea: Launch a series
of user generated
contest resulting in
exciting jobs
Reference: Severus
Credit Union
launched the
contest and made
the winners their
spokesperson
Engaging with active prospects
•Connect active prospects with recruiters
•Connect active prospects with current employees
•Social background check and evaluation
Using a Twitter Account
Using a Facebook Page
Targets Asia Pacific candidates
Needs effort for engagement
Social background check & evaluation
Use social tools for a
thorough
background check
on potential
recruits
- Personal blogs
recommendations
-Group
memberships on
-Tweeting pattern
T: 91-97422-39954Email: [email protected]
Twitter: @GautamGhoshBlog: http://www.gautamblogs.com
Facebook: http://www.facebook.com/HR.Blogger
THANK YOU!THANK YOU!THANK YOU!THANK YOU!
