How to Leverage Social Media for Business Success.
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Transcript of How to Leverage Social Media for Business Success.
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How to Leverage Social Media
for Business Success
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“There’s no question that a social media strategy is no longer an
option for most businesses – it’s a requirement for survival.”
– Erik Qualman
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Social Media Marketing Strategy
WHO + WHERE = STRATEGY•Know your target market•Where do they ‘hang out’ online?•Build base strategy
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Social Etiquette
Be aware of;•How you connect on each platform•How you build a relationship•How to be top of mind
*Social Etiquette exercise*
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• Different demographic• Different ‘language’ and feel• Determine your objectives• Work with a custom strategy
Which Platform?
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Facebook• #1 social media platform ~ 1 Billion• Increase brand exposure and engagement• Build community• Open channel for feedback• Forum / platform for discussion• Branding / functionality• Drive traffic to action
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LinkedIn is the world’s largest professional network161 million members in over 200 countries*2 new members per second.* 3 million in Aust. 74% of Australian users are aged 25 – 54.
31 March
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• Share expertise• Define criteria to find people• Online rolladex of business • Credibility in your industry• Increase visibility and findability• Extend professional relationships.
Why use LinkedIn?
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Twitter• Micro blog platform• Drive traffic to your blog• Get maximum exposure using hashtags• Create community• Event marketing and community tool• No limit to network
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YouTube• Largest social network in Australian• Google loves video • Build trust via video• Educate – How To • Demonstrate expertise• Give your brand a face / personality
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Pinterest• Visual virtual pinboard• Visual bookmarking and sorting• Traffic driver• Express brand personality
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It’s not enough to have a Facebook, LinkedIn or Twitter
account for your business.
You need a STRATEGY
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Social Media needs to be part of your Marketing Strategyand your Marketing Plan.
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85% of marketers reported that social media marketing is boosting business exposure
- 2012 Social Media Marketing Industry Report.
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Need help?
Jo Saunders
linkedin.com/in/josaundersfacebook.com/wildfiresocialmarketing
wildfiresocialmarketing.com
http://linkedin9aug2012.eventbrite.com