How to Leverage Marketing Automation with Paid Social Ads for B2B - Presentation at #INBOUND15 by...
Transcript of How to Leverage Marketing Automation with Paid Social Ads for B2B - Presentation at #INBOUND15 by...
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How to Leverage Marketing Automation with Social Advertising for B2B Sahil Jain, @sahilio
CEO and Co-founder, AdStage
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ABOUT ADSTAGE
AdStage integrates multiple ad networks and data sources to give you one place to create, manage and optimize campaigns.
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1. The Truth About Marketing Automation
2. Acquiring Your Strategic Account List
3. Influencing Prospects Using Ads
4. Sending Additional Drip Messaging Through Social Ads
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The Truth About Marketing Automation
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We all know the power of Marketing Automation
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VERSUS
Primarily focused on email
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Source: eMarketer, November 2014
Time spent per day on social media
41 MINUTES
21 MINUTES
21 MINUTES
10 MINUTES
17 MINUTES
17 MINUTES
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How to Leverage Marketing Automation with Social Advertising for B2B
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Acquiring Your Strategic Account List
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Strategic company lists in HubSpot
Sales Top Prospect List
Website Visitor Company List
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Sales top prospects list in HubSpot
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Website visitor company list
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How to do this in HubSpot
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Low Friction
High Friction
Promote low friction content on LinkedIn
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar
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Precise targeting with Linkedin Ads
Company Targeting
Skill or Job Title
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Sponsored Update in LinkedIn Feed
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Influencing Prospects Using Ads
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Export a list of known contacts in HubSpot
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Upload the list as a Custom Audience in Facebook
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Upload the list as a Tailored Audience in Twitter Ads
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Manage your audiences across networks
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Sending Additional Drip Messaging Through Social Ads
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Use existing marketing lists and content
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar
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Add the tracking pixels across your website
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Retarget prospects that don’t convert on Facebook
Target visitors that visit a specific URL
Exclude visitors that converted
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Retarget prospects that don’t convert on Twitter Target visitors that visit a
specific webpage
Exclude visitors that converted
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Nurture your prospects on social channels
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar
Blog post subscribers
Whitepaper downloads
Case study downloads
Whitepaper downloads
Case study downloads
Webinar registrants
Targeted Audience
Excluded Audience
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News Feed ad on Facebook
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Timeline ad on Twitter
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Journey for the end user Visits site
Does not convert
Visits LinkedIn
Clicks on ad & Subscribes to blog
Nurture Campaigns Across Channels
Sees content or CTAs for your desired conversion goal
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Adding social ads to different lead stages
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QUESTIONS?
@sahilio