How To Leverage LinkedIn For Your Business
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Transcript of How To Leverage LinkedIn For Your Business
Welcome! Please take a seat…
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• Tweet @ajaxunion and at #AjaxSeminar• Follow up! [email protected]
Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
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Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444
Joe Apfelbaum – Internet Marketing Guru
Follow Joe on Twitter: @joeapfelbaum
Friend Joe on Facebook: facebook.com/joeapfelbaum
Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
Networking Strategy
“A friendship founded on business is better than a business founded on friendship.”
- John D. Rockefeller
Why did LinkedIn Begin?
• Reid Hoffman • #229 Forbes 400• Source of Wealth:
LinkedIn co-founder self-• Age: 46• Marital Status: Married • Books: The Start-up of You• Education: Rensselaer Polytechnic
Institute, University of Oxford, Stanford University
LinkedIn History & Stats
• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
• LinkedIn operates the world’s largest professional network on the Internet with over 200 countries and territories.
• Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
• Sixty-six percent of LinkedIn members are located outside of the United States.
Source: http://press.linkedin.com/about
Personal VS Company Account
PERSONAL ACCOUNT
•Ask questions• Prospect
• Get interviews
COMPANYACCOUNT
• Share company news
• Get staff online• Hire new employees
Top LinkedIn Features
• LinkedIn Pulse• Profiles, Skills• Contacts and Connections• LinkedIn Groups• LinkedIn Jobs• InMail – Sending messages via LinkedIn• LinkedIn Companies• LinkedIn Search and Advanced Search • LinkedIn Events• Mobile Application• Connecting to Other Social Platforms
Which Features Do You Use Most?
Optimize Your Profile
• Personalize Your URL• Optimize Your Title• Have a good photo!• Create impressive summary & specialties• Add positions and experience• Add your websites • Link to other social profiles• Optimized your interests• Show groups you want to show!• Add your contact info.. Phone email etc.• Make sure to use the right keywords
What are the keywords people use to find your profile online?
Get Endorsements and Recommendations
• Update Your Status!
Ask Your Connections for an Endorsement and Recommendation!
Update Your Skills!
LinkedIn Company Pages
• Get Your Page Now… • Optimize Overview Tab• Use Call to Action• Create Dialogue with updates.• Showcase your products!• Ask for recommendations to products.• Use LinkedIn ads • Page Stats!
Many companies don’t have pages…
LinkedIn Company Pages
• See the page views• View the visitor demographics• Review page clicks and visitors
Who is looking at your company page?
Networking Strategy
“It isn’t just what you know, and it isn’t just who you know. It’s actually who you know, who knows you, and what you do for a living.”
-Bob Burg, Author of Endless Referrals
Develop a Connection Strategy
• The more connections you have the more exposure you have.• Are you a LION? (LinkedIn Open Networker)• The Private Networker (Connect to people you know well)• People you know.. People you would like to know.
How many connections do you have?
The connection strategy you choose will depend upon how you want to use LinkedIn. There is no right or wrong choice as long as your connection strategy supports the goals you have determined
LinkedIn Search
Advanced People Search
Use the OR, AND & NOT Boolean to really help you search like a Pro
Bonus Tip: Get a LinkedIn Paid Account
• Send Messages Directly - InMails• Access Profile Organizer• View More Profiles In Search• Access Who Viewed my Profile..
What a Paid Account Includes
http://www.youtube.com/user/LinkedInMarketing
2014 Digital Marketing Panel
Look for an email tomorrow morning for one complimentary seat to our digital marketing panel!
For more events, visit www.ajaxunion.com/events