HOW TO LEVERAGEFACEBOOKTO SUCCESSFULLY GROW YOUR

BUSINESSPUBLISHED BY:

Index

3 Introduction

5 Facebook Statistics

6 Top7BenefitsOfFacebookAdvertising

10 TypesofFacebookAds

17 Conclusion

IntroductionFacebookhasevolvedfromaplatformwherefriendsconnectintoaglobaladvertisingnetworkthathelpsbrandstobuildanonlinepresence,generateleadsanddriveasignificantreturnfortheirbusiness.

There’snodoubtaboutit,Facebookishuge,andifyou’renotusingittoadvertiseyourbrandthenyou’remissingoutonagoldenopportunitytogrowyourbusiness.

Inthisguide,we’llwalkyouthroughthemainadvantagesofFacebookadvertisingandhowyoucanleveragetheplatformtoreachyourbusinessgoals.

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TOP REASONSTO ADVERTISEON FACEBOOK

BROADAUDIENCE

Facebookhasover1.28billiondailyactiveusers,1.15billionof

whichaccessthesocialnetworkviaamobile

device

ATTENTIONTheaverageuserspends20minutes

on Facebook per session

TARGETINGBusinessescantarget

specificusersbylocation,age,gender,

interests,andbehaviourwhichmeansyou

engagesolelywithyourdesiredmarket

COST-EFFECTIVEFacebookadvertisingismorecosteffective

than traditional methods(e.g,televisionadvertisingorprint)

AD FORMATSThereareawholehostofadformatsavailableforyouradvertisingcampaignstogetthebest results possible

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Facebook StatisticsFacebookhasanenormousglobaluserbaseprovidingbusinesseswiththelargestadvertisingopportunitysincesearch.

Younowhavethepowertoreachyouridealaudienceinthechannelwheretheyaremostactive,engagedandreadytoconnect.

Themind-blowingnumbersspeakforthemselves:

Source: Facebook, Emarketer, Brandwatch, CNBC

1.28BGLOBAL DAILYACTIVE USERS

47%OF USERS ARE MALE

53%OF USERS ARE FEMALE

1.15BGLOBAL MOBILE

DAILY ACTIVE USERS

42%MARKETERS REPORT THAT FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS

20min.AVERAGE TIMESPENT PER A VISIT

every 60 seconds

136Kphotos are uploaded

293Kstatuses

are updated

510Kcommentsare posted

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ACCESS TO A HUGE USER BASE

Withover2billionactivemonthlyusers,andover1.28billiondailyactiveusersyoucanguaranteethatalargepercentageofyourtargetaudienceisonFacebook.

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1REACHA MOBILE AUDIENCE

Facebookcurrentlyhasover1.15billiondailyuserswhoaccesstheplatformviamobile.Withmanyofusspendingourleisuretimeonourmobiledevicestoresearch,browseandshop,theneedforbusinessestogomobilehasneverbeenmoreimportant.AdvertisingonFacebookprovidesbrandwiththeopportunitytoreachaudiencesusingtheplatformintheirsparetimeandwhentheyaremorelikelytobereceptivetolearningaboutyourproductsorservices.

Top 7 BenefitsOf Facebook Advertising

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3PRECISELY TARGETYOUR IDEALCUSTOMER

BusinessescantargetuserswithFacebookAdsbylocation,demographics,age,gender,interests,behavior,andconnections.WhereGoogleSearchreliesonspecificexpressionsofintentthroughkeywords,FacebookisabouttargetinguserswhohaveimpliedinterestthroughtheirbehaviourFacebookadvertisingallowsyourbrandtogetyourmessageinfrontofspecificandmotivated,segmentsofyouraudiencesothat you can:

● Tapintorecentpurchasebehavior● Getcreativewithlife-eventtargeting● Usecustomaudiencestonurtureleadsandbuildloyalty● Createaudiencesthatlooklikeyourowntargetsor customers(‘lookalikeaudiences’)

Whetheryouwanttopromoteyourconsultancy,sellclothingorpromoteyourlocalrestaurant,Facebook’sversatiletargetingoptionsallowyoutotargetandretargetuntilyou’veachievedyourdesiredbusinessobjective.

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4 MOREBANG FOR YOUR BUCK

ThankstothelargeaudienceonFacebook,yourAdscaninstantlytargetthousandsofpeoplethatmeetyourcriteriaandonabudgetthatworksforyourbrand.Withmultiplebidtypesavailable,youhavetheflexibilitytochoosethemostappropriatebiddingstructureforyourbrand.

KEEP TRACK OFPERFORMANCE AND ROI

Facebookadvertisingallowsyoutokeepacloseeyeonyourspendandcampaignresults.YoucanseehowyourAdsareperforming,viewhowmanypeopleclickedorengagedwithyourAdandthenumberofconversionsyourbrandhasmade.Facebook’svaluabledataprovidesyouwithinstantfeedbackontheperformanceofyourcampaignssoyourbrandcanclaimthebestROI.

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GROWYOURBRAND

WithFacebookuserscheckingtheirnewsfeedmultipletimesaday,yourbusinesscanprovideyouridealaudiencewithrepeatedbrandexposure.Evenifusersaren’tinitiallyclickingonyourAds,thecontinuedvisibilityofyourbrandwillhelpyourbusinesstobuildtrustandprovideavaluableretargetingopportunityinthefuture.

PROMOTE BRANDED CONTENT

Ifyourbrandisconsistentlycreatingcontentthatyouwantpeopletoknowabout,relyingonorganicreachisnotenough.Facebookisfastbecominga“pay-to-play”advertisingnetwork.Ifyouwanttoamplifyyourcontent,advertisingonFacebookwillgetyoutheresultsneededtostayaheadofyourcompetitors.

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Now that we’ve talked about the benefits of Facebook advertising let’s discuss the different Ad formats available for your business

Types ofFacebook Ads

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Facebookhasanadformatthatmatcheswhicheverstageofthebuyerjourneyandnicheyourcustomersarein.Themostpopularformatsare:

Ad types for brand awareness & website trafficIfyourmarketingobjectiveistopromoteyourbrandanddrivetrafficbacktoyourwebsite,thefollowingadformatswillhelpyoutoachieveyourgoal.

Video View AdsVideoViewAdscanbeusedforavarietyof

advertisingobjectives.Whetheryou’reboostingapost,promotingyourpageorcollectingleadsforyour

business.TheadisattachedtoavideoalongwithtextandacalltoactionandappearsonaFacebook

user’snewsfeed.

Link Click AdsLink Click Ads appear on a Facebook user’s newsfeed.Theadisattachedtoanimage/orvideoalongwiththetext.Thevisualshelpgrabattentionanddrivetrafficbacktotheirwebsite.

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Carousel AdsIfyouhavemultipleproductsandservicestosell,youcannowdosoinasinglead.Thecarouseladformatallowsyoutoshowcaseuptotenimages/orvideoeachwithitslinkandtitlewhichcanhelpyoutodiscoverwhichcreativeisperformingbest.

Dynamic AdsDynamicAdsretargetuserswhohavetakenpastactionsonyourwebsitewithperfectlytimedads.

Forexample,Ifsomeonehaslandedonyourwebsiteandhasclickedonacertainproduct/serviceandnottakenadesiredaction(e.gpurchase),adynamicad

willretargetthatuserwiththeitemtheywerelookingatandpromptthemtotakeaction.

Ad types for Direct ResponseIfyouwanttogetadirectresponseorgenerateleadsforaspecificproductorservice,theadformatsbelowprovideyouwithspecificcallstoactiontosupporttheseobjectives.

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Canvas AdsCanvasAdsareaninteractivemobileadformatthatallowscustomerstoswipe,tiltandzoomintoacarouselofimages.Themultipleviewfeatureisidealforproductswhichhavevariousdimensionsthatauserwouldliketosee.

Lead AdsWantyouraudiencetodownloadyourcontentor

signupforaneventordemo?Thenlooknofurtherthanleadads.

LeadadsallowuserstosignuptoanofferwithouthavingtoleaveFacebook.Auseronlyneedsto

makeacoupleoftapsontheirsmartphoneandyoucanquicklycapturetheirdetails.

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Ad type for mobile app installsIfyourgoalistogenerateappinstallsforyourbrand’smobileapp,theadformatbelowisspecificallydesignedforthatpurpose.

Mobile App AdsTheMobileAppAdformatallowsuserstoinstallanappwithadirectlinktotheAppstoreandaretargetedtousersbasedoniOS/Androidfunctionalityonbothmobileandtablets.

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Ad types for Event and Shop visitorsIfyourbrandwantstopromoteanevent,aspecialin-storeofferorraiseawarenessforyourlocalbusinesstheadformatsbelowcanhelpyoutodoso.

Event AdsIfyouwanttoattractmorevisitorstoanevent,theEventAdformathelpsyoutoboostyourreachandgeneratebookings.

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Offer AdsIfyouwanttoattractpeopletoyourstorewithanexclusiveoffer,youcancreateanOfferAd.When

auserclicksonanOfferAd,they’llbeabletoredeemyourofferandreceiveanemailoutlining

termsofuse.

Store Visit AdsIfyourgoalistoraiseawarenessofyourlocalshop,StoreVisitAdsallowyoutorunlocation-basedtargetingthathelpsyourlocalcustomerstobecomeawareofyourproductsorservicessotheycancontactyoumoreeasily.

With so many ad formats available, Facebook gives you the flexibility to tailor your campaigns around specific objectives so that your

business gets the best results possible for your spend

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www.adglow.com hello@adglow.com

ConclusionFacebookisapowerfulandflexibleadvertisingplatformthattailors

yourmarketingtofityourbrand,budget,andtimeline.

Ifyourbusinessgoalsaretoconnectwithcustomers,capturetheirattentionandgetresults,Facebookadvertisingmakesiteasyfor

anytypeofbusinesstoreachtheirbusinessobjectives.

Withnewadvertisingfeaturescontinuallybeingrolledout,ifFacebookadvertisingisn’tapartofyourmarketingcampaign,it

shouldbe.

If you would like to unlock the full potential of Facebook advertising,

speak to our expert team

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