How to Leverage a Major Event to Amplify Global Employee Communications
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Transcript of How to Leverage a Major Event to Amplify Global Employee Communications
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Leveraging a Major Event to Amplify Global Employee Communications
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OUR SPEAKERS
Jacob SpencerCorporate Marketing Manager
Talend / @Talend
Kristen Ribero Director of Product Marketing
SocialChorus
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HAVE A QUESTION?
Chat with us on ReadyTalk!
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2016 Survey of more than 300 HR and Communications Professionals
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Talend Background
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TALEND
• Founded in 2005• NASDAQ: TLND• Global offices around the world
including France, US, UK, Singapore, Germany, Italy, Spain, India, and more.• 600+ Employees
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What communication challenges did Talend face?
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The Old Way at Talend
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PAIN POINTS
•Relied heavily on email communication •Asked for employees to share or retweets •Creation of content but no hub to distribute to employees •Social selling is hard without automation tool
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What inspired Talend to modernize and mobilize communications?
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MOVING TO MOBILE
• Any employee could go in and get approved content • Social selling automated •Make employees lives easier • Showcase and engage community
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Introducing Talend Ignite
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STARTING OUT
• Started out as a communications amplification focused program • Goal is to have as many engaged
employees as possible using the platform
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Internal Marketing for Talend Ignite
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MARKETING FOR TALEND IGNITE
• First launch at company SKO in January 2016 to encourage social selling and personal branding • Employees downloaded it on the spot • Lunch n learns to continue education of
employees • Downloading as a part of onboarding • Tiered prize program for monthly
participants
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GAINING EXECUTIVE SUPPORT
•Executive and leadership team on board with communication strategy is key •Support from the CEO down•Coordinating with other departments to drive success
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Content Strategy
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CONTENT FOR TALEND IGNITE
•Communications around compliance•Gartner, job openings, tools for social selling •Customer stories •Talend Blog •Industry Insights•#TeamTalend
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FEEDBACK
•Surveys to see what employees want more or less of •Evangelizing the platform
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Employee Engagement Strategy
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PUSH NOTIFICATIONS & EMAILS
•Push notifications for content such as press releases or product announcements •Twice weekly content email
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GLOBAL
#EngageU
•Offices in Europe and Asia •Channels in Talend Ignite with specific content for these regions •Personalization strategy for global roll-out with Groups and targeted notifications •Continued engagement with localized content for local offices
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2017 Global Sales Meeting
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2017 SKO
• New channels and content strategy for event• Scavenger hunt • Integrated with visual
display boards to show employee submitted content, photos and top advocates
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THE RESULTS
• Over 1,000 pieces of submitted content in 4 hours• 100 new advocates joined in the program
in 24 hours (20% increase over average)• On track for the biggest month of reach,
engagement and active users in program history in Feb 2017
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THE RESULTS
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Social Selling 2.0
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SOCIAL SELLING
• Social selling webinar clips in app for sales enablement and empowerment • Going beyond sharing• Gives sales a “one-stop
shop” to get started successfully
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Best Practices & Advice
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BEST PRACTICES
• Getting employees to use the platform in some way and learn how it works best for them • Consistent efforts of engagement - monthly or weekly ways to
engage employees • Executive buy-in from areas of the organization
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What’s next for Talend Ignite?
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BEST PRACTICES
• Personalization strategy• Targeted content and push
notifications - more localized approach of delivering content to employees • Develop social selling
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EMPLOYEE SYSTEMS OF RECORD PERSONALIZEDNOTIFICATIONS & ALERTS
ALIGNCONNECTENGAGE
MOBILE, DESKLESS, GLOBAL
INTEGRATIONSSOCIAL FEEDS
CONTENT & UPDATESINTRANET
YOUR BRANDPOWERED BY
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SAAS PLATFORM WITH POWERFUL CONTENT TARGETING & AUTOMATION
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THE PERSONALIZED NEWS & INFORMATION EVERY EMPLOYEE NEEDS TO THRIVE
• Change management initiatives• HR & wellness announcements• Industry newsfeeds• Training videos• Employee spotlights• Office events• Surveys• Compliance information• Feedback loops
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BRANDS PARTNERING WITH SOCIALCHORUS SO THEIR EMPLOYEES CAN THRIVE
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INTERESTED IN LEARNING MORE?
Request a Custom Demo
844.975.2533http://www.socialchorus.com/[email protected]
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Thank You!