How to Leverage a Crowd to Generate Quality Content
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#cmworld “How to Leverage a Crowd to Generate Quality Content” Stephanie Leffler CEO of CrowdSource @crowdsource
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17-Oct-2014 -
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Technology
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Learn how crowdsourcing works to generate quality content at scale.
Transcript of How to Leverage a Crowd to Generate Quality Content
#cmworld
“How to Leverage a Crowd to Generate Quality Content”
Stephanie LefflerCEO of CrowdSource
@crowdsource
#cmworld
Problem: Creating Content at Scale
64% of B2B and 51% of B2C content marketers are challenged with producing enough content. (Content Marketing Institute)
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crowdsourcing is not outsourcing
What is Crowdsourcing?
#cmworldLeverage writers’ unique strengths!
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Common Article Creation Workflow
Research TopicPerform Keyword ResearchWrite an Engaging, Sharable TitleWrite an SEO Focused TitleWrite an Enticing Meta DescriptionWrite the ArticleChoose a Sharable/Pinable ImageIdentify Related Pages for InterlinkingProofread
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Profile Skills, Experience and Preferences
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What About Quality?
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Pre-Qualify & Test
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Define Guidelines and Rubric
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Compensate & Reward to Motivate
Level Based Pay Bonuses
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Build Your Own Crowd?Used a Managed Solution?
Speed Cost Scale
