How to layer interactive content into marketing campaigns
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How to Layer Interactive Content into your Marketing Campaigns WEBINAR
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Transcript of How to layer interactive content into marketing campaigns
How to Layer Interactive Content into your Marketing Campaigns WEBINAR
Welcome!
Sr. Manager, Customer Success [email protected]
ALI NOEL
Marketing Manager [email protected]
VANESSA PORTER
@Snap_App #SnapAppSuccess snapapp.com/blog
How to Layer Interactive Content into your Marketing Campaigns WEBINAR
AGENDA | 1. What Is Interactive Content 2. Anatomy of a Marketing Campaign 3. Breakdown of Component 4. The Tale of 2 Campaigns… 5. Questions
Introduc)on
INTERACTIVE CONTENT
DEFINED...
THE BENEFITS:
Where To Start
Where do I begin? How do I start leveraging interactive content?
THE PROBLEM
Start with what you have. Layer interactive content into your existing programs.
THE SOLUTION
Setting The Record Straight
INTERACTIVE CONTENT
THE MARKETING
PUZZLE PPC
S O C I A L
ADS
EVENTS
CONTENT
INTERACTIVE CONTENT
Setting The Record Straight
Part I
REVIEW | The Anatomy of a Marketing Campaign
Anatomy of an Integrated Marke)ng Campaign
I. Ideate
II. Create a Plan I. Audience II. Timeline & Flow III. Asset Building
III. Execu)on
IV. Measure
V. Repeat
OUTLINE: A TRADITIONAL
MARKETING CAMPAIGN
ASSET BUILD
CORE THEME (ASSET or IDEA)
LEAD GEN
PROMOTION (BROAD)
PROMOTION (TARGETED)
Campaign Asset Rela)onship
SOCIAL
Promoted via Driving to
CORE ASSET
TARGETED PROMOTION
BROAD PROMOTION
BROAD PROMOTION LEADGEN
Part II
BREAKDOWN | Components of a Marketing Program
Core Theme
CORE THEME
CORE THEME | The Keystone of your Campaign
Lead Gen
LEAD GEN
LEAD GEN | Your Name Vacuum
Promo)on
PROMOTION (TARGETED)
PROMOTION (BROAD)
@
PROMOTION | Your Bullhorn
Part III
LET’S COMPARE | Traditional Campaigns vs. Interactive Content Campaigns
Let’s Compare | Traditional Marketing Campaign
Let’s Compare | Interactive Marketing Campaign
★ Bite-sized, Consumable Content
★ Dialogue + Value Exchange
★ Added Leadgen Opportunities
★ Dual Promotion
★ Stronger Calls-to-Action
★ Longer Campaign Shelf Life
★ Increased Website Stickiness
★ Greater Virality
Summary
TAKEAWAYS:
Thank You!
Sr. Manager, Customer Success [email protected]
ALI NOEL
Marketing Manager [email protected]
VANESSA PORTER
@Snap_App #SnapAppSuccess snapapp.com/blog
