HOW TO LAUNCH RED HOT PRODUCTS

EVERY 14 DAYS WITHOUT SLAVING IN

YOUR BUSINESS

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WHY DO YOU HAVE YOUR OWN BUSINESS? ▸ Why did you avoid a 9-5?▸ Why aren’t you in an office right now?▸ Money?▸ Or is it something else?

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ARE YOU STUCK INSIDE YOUR BUSINESS?▸ When do you have time to grow your business?▸ Bottleneck of every decision ▸ Design systems around what you do today so you

don’t have to repeat them tomorrow▸ Lifestyle > Money (But now you can have both)

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7 PHASES TO A 6-FIGURE LAUNCH▸ Idea Phase▸ Curation Phase▸ Magic Phase▸ Validation Phase▸ Product Design Phase▸ Marketing Phase▸ Launch Phase

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IDEA PHASE - DISCOVER YOUR FIRST PRODUCT▸ What’s a repetitive question you hear from clients?▸ What do you want to be known for? (Booty King?) ▸ Every niche has stages of development ▸ Fitness = Red Flag Stage ▸ Fat loss experts, info products, blogs, videos,

“solutions” EVERYWHERE▸ You need a new approach or new hook to build trust

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KNOWING YOUR AUDIENCE▸ Challenges and pinpoints (Amazon reviews, surveys,

etc) ▸ Age, Gender, Occupation, Annual Income▸ Goals, Values, Books, Magazines, Blogs, Websites,

Conferences, Gurus▸ If you have an email list large enough - upload csv. file

to Facebook Audience Insights▸ Not “big enough” yet - use audience insights on your

competition

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LEVERAGE AUDIENCE INSIGHTS USING YOUR COMPETITION

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THERE ISN’T A GOOD IDEA▸ Uber, AirBnB, Chipotle, Nike - What’s so new?▸ Small tweaks, big opportunity (covered in ‘Magic

Phase’)▸ 3 steps to find your next product idea using Amazon

bestsellers▸ Can follow a similar process for Udemy courses or

Sub-Reddits

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STEP 1 - FIND 3-4 BESTSELLERS IN YOUR NICHE▸ Look Inside - Snatch chapter topics and expand

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STEP 2 - READ 5 STAR AND 1 STAR REVIEWS▸ Get a feel for what’s missing and what they love

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STEP 3 - FIND YOUR HOOK▸ Compile a list of problems and solutions - Use

reviews, description, book content (Save for ‘Magic Phase’)

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CURATION PHASE ▸ Once you have your next 6-figure idea▸ Best products in the world came from other ‘great products’ ▸ Stop writing more blogs, recording more videos▸ All ‘free content’ must funnel into the big picture ▸ Curate your own content and content of others▸ Start now — get on every authority’s list/reverse engineer

their funnels ▸ Use Nimbus Screenshot or Gimmebar

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WHERE CAN YOU CURATE CONTENT? ▸ Need to seek out the best content ▸ Find authorities▸ Leverage: amazon.com , klout.com , buzzumo.com ,

cbengine.com , udemy.com , reddit.com and other forums

▸ Use same formula for Amazon as in idea phase▸ Also use Google/Youtube to your disposal using long-

tail keywords (specific to your product and niche)

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KLOUT

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BUZZUMO

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CBENGINE

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UDEMY

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REDDIT

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THE MAGIC PHASE - HOW TO REINVENT THE SAME IDEA▸ REMEMBER: There’s never a “good” idea▸ Best idea in the world won’t make you rich▸ “Bad Idea” using this phase will be successful - Magic▸ Fuel behind your marketing▸ Time to develop your hook▸ Change AT LEAST 1 in 3 product traits ▸ What’s your specialty, how has it been consumed before, how

can you add a spin to it?

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PRODUCT TRAIT #1 - YOUR HOOK▸ Most fitness products never get off the ground▸ ‘Red Flag’ stage - make sure to let their guard down

first (stories mentioned later)▸ Maybe fat loss is the goal but what makes yours work

over other options they’ve tried. ▸ Hormones, G-flux, Muscle Activation

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PRODUCT TRAIT #2 THE MEDIUM OR DELIVERY▸ How it’s consumed▸ Books —> E-courses —-> Memberships —-> Online

Coaching▸ Transform a similar piece of content and change how

your audience consumes that information▸ Example: hitmaxelite.com ▸ Change how you sell the product: think

dollarshaveclub.com

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PRODUCT TRAIT #3 - THE AUDIENCE ▸ Market the same product to a different audience ▸ On a smaller scale take an ab product, change the

hook and demographic▸ Think: The 40 and over crowd vs and 18 year old

dude▸ On a bigger scale, ‘swipe’ successful business

models from other industries▸ Think: helix.com ——> your fitness company

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VALIDATION PHASE - TESTING YOUR IDEA▸ Midigate Risk▸ “Pre-Launch”▸ Rank and prioritize traffic channels ▸ Affiliates, Email Drops, Content Marketing, Amazon,

Facebook/Instagram Ads

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3 QUESTIONS TO ASK ▸ How much will it cost to acquire a customer?▸ How large is your audience on this channel?▸ Is this where your avatar is chilling?▸ Set up your KPIs

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THE VALIDATION LEAD MAGNET ▸ Splinter 1-3 benefits from your solution ▸ Write 1-2 page specific piece of content (Very narrow

& quick)▸ Design one landing page for each lead magnet▸ Send traffic to each using email, social media, or paid

ads

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WHERE TO CREATE YOUR EBOOK FOR FREE▸ Design in canva.com or snappa.io/app

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WILL THEY BUY?▸ Set up a one page sales page

▸ instapage.com or clickfunnels.com ▸ Follow up email series BEFORE you create the

product▸ Warm up new prospects ▸ Put them on the spot: “grandfathered in” and send

to the landing page▸ Emails should serve to sell a warmer audience

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ANALYTICS - DID IT WORK?▸ First set up the timer for 7-10 days (test shouldn’t be

longer)▸ Hack: Connect your sales message to what is trending

now google.com/trends ▸ Record the following

▸ Clicks▸ Opt-ins▸ Sales %

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BOOKS TO READ FOR VALIDATION PHASE▸ Different techniques for validation, just use one ▸ Examples include

▸ Ask ▸ Will It Fly▸ 4 Hour Work Week — Chapter: Testing The Muse

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TOOLS▸ Design - canva.com or snappa.io ▸ Analytics - baremetrics.com or google.com/analytics ▸ Landing/ Sales Page instapage.com or

clickfunnels.com ▸ Selling - Network/Hustle or adespresso.com or

clickonomy.com

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PRODUCT DESIGN PHASE▸ KISS Method▸ Don’t make an time consuming product unless required▸ MVP then expand ▸ Use your hook and build your framework (blog titles, book chapters,

course sections)▸ Piece content inside the framework using curation and your own ‘old

content ▸ Swipe concepts NOT the positioning/wording (curate the how NOT the

why)▸ Add your spin and weave the hook/USP in your product

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DESIGN YOUR WHY - MASLOW’S HIERARCHY OF NEEDS▸ Universal building

blocks▸ New value to your

audience, similar product

▸ Create a system around these needs

▸ More needs filled = higher perceived value

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THE PRODUCT DESIGN SYSTEM▸ Idea Phase - Create the topic/hook▸ Framework Phase - use Udemy and Amazon sections ▸ Curation Phase - Use the steps I supplied earlier ▸ Sculpting Phase - Piece curated content into the

framework▸ Buildout Phase - Create flow using your customers

why, weave content into the hook/USP

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MARKETING PHASE▸ People don’t buy products▸ Building your system before asking for the sale▸ Reverse engineer your product line▸ The Basic Funnel

▸ Each core product should look like an umbrella ▸ 1-2 tripwire products ▸ 1-2 lead magnets per tripwire

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A FULL FUNNEL STRATEGY▸ Reverse engineer how

your customer will go through the funnel

▸ Email follow up and pixels are key

▸ Most people don’t buy after just one ‘ask’

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SALES COPY/LANDING PAGE COPY▸ Should have already designed a basic ‘warm’ copy piece for

validation phase▸ Headline = USP and hook▸ Easy Format = PAS ▸ Read other pieces of sales copy (your competitors)

▸ Gimmebar or Nimbus Screenshot▸ The easy way - swipe framework from successful sales copy then fill

in the blanks▸ Emails = Indoctrination —> Engagement —> Ascension —> Segment

—> Re-engage

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LAUNCH PHASE▸ Where the selling happens▸ How much do you want to put on the line?▸ Choose your selling platform▸ Share commissions vs putting your own money on

the line▸ Hard to get people on board without validation #s

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LOW RISK▸ No money down, hustler formula…▸ Leverage facebook groups and pages to find partners

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PREREQUISITES▸ Damn good product - validation phase▸ Fierce USP - using Maslow’s hierarchy ▸ Avatar seamlessly connects with USP▸ Right message, right audience = $$$

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FIND YOUR PARTNERS▸ Same audience, different niche▸ Indirect competition ▸ Go to websites emailhunter.co ▸ clickonomy.com or cbengine.com ▸ Create your partnering script (just like a short sales

page)▸ Not about your vision, about their benefit

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RUN YOUR OWN ADS▸ adespresso.com ▸ Ad- scent▸ Types of ads (story/longform, short/question/, survey)▸ Types of selling options:

▸ Yay minus boo▸ Exposed!▸ The Truth About _______