How to Launch Loyalty-Driven Ad Campaigns
Transcript of How to Launch Loyalty-Driven Ad Campaigns
1
A NEW WAY TO ADVERTISE ONLINE
LOYALTY-DRIVEN AD CAMPAIGNS LAUNCHED IN 4 EASY STEPS
STEP ONE
1. HOW MANY CUSTOMERS DOES YOUR BRAND WANT TO ACQUIRE?
!• This determines the number of loyalty cards that will be
available on a site for audiences to fill up and redeem
STEP TWO
2. WHICH KIND OF REWARD WOULD YOU LIKE TO SPONSOR?
!• Cash (redeemable towards your product or service) • Loyalty Points (from your loyalty program) • Travel Miles (from your travel program) • Stars (redeemable towards your product or service) • % off (discounts towards a purchase)
4
STEP THREE
3. HOW MUCH WOULD YOU LIKE TO OFFER PER VISIT?
!CHOOSE ANY DENOMINATION PER VISIT (examples below):
!• $1 per visit (redeemable towards your product or service) • 30 points per visit (from your loyalty program) • 6 miles per visit (from your travel program) • 2 stars per visit (redeemable towards your product or service) • 5% off per visit (discounts towards a purchase)
5
STEP FOUR
4. ENTER CAMPAIGN DETAILS !
• Sponsor Name, Website, Twitter handle, Facebook page, Logo • Choose your campaign start and end dates • Submit campaign for approval
6
BONUS STEP!
CELEBRATE THE LAUNCH! !
• Once approved, campaign goes live on the start date • All Site and Brand Followers are notified about the new campaign • Spread the word on social media to help make the campaign a
huge success!
7
DELIVER AMAZING KPIs & REPORTS !
• # of Brand Impressions (widget loads and exposure) • # of Brand Interactions (clicks to redeem brand reward) • # of Reminder Emails (sent to all reward followers) • # of Customers Acquired (rewards redeemed) • # of Brand Followers (for future campaigns) • # of Brand Tweets & Facebook Posts (social amplification) • And MORE!
WOW ADVERTISERS WITH STELLAR RESULTS
8
SURPRISE & DELIGHT CUSTOMERS
ISSUE REWARDS WITHIN 72 HOURS !
• Your Customers worked hard to earn their loyalty reward • Make sure you send all redeemers their reward ASAP!
WIDGET SPECS
300px
375px
Sponsoring Brand Logo !• Image size = 400 x 400 pixels appears as
65 x 65 pixels in campaign !Cards Left!
• Number of Customers to Acquire • 100 cards minimum
!Reward Denominations!
• Dollars • Points • Miles • Stars • Percentage
!Countries!
• Canada • USA • UK
!Implementation!
• Direct tags on site • Campaign Created via Publisher Portal
Recommended Placement!• Article pages, Blog posts, Native Ads, • Micro-sites, Post Twitter Party Giveaways
WHAT PEOPLE SAY ABOUT LOYALTY CAMPAIGNS
11
A NEW WAY TO ADVERTISE ONLINE
LOYALTY-DRIVEN AD CAMPAIGNS Real ROI. Real Results.