How to Jump From a Door-to-Door Salesman to a Fortune 1000 Sales SVP
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www.getsidekick.com HOW TO FROM A DOOR-TO-DOOR SALESMAN TO A FORTUNE 1000 SALES SVP
description
Looking to accelerate your sales career? Hear how Jim Norton, SVP of Ad Sales at AOL, got his foot in the door and worked until he got to this position today.
Transcript of How to Jump From a Door-to-Door Salesman to a Fortune 1000 Sales SVP
www.getsidekick.com
HOW TO FROM A DOOR-TO-DOOR SALESMAN
TO A FORTUNE 1000 SALES SVP
This used to be me.
This used to be me. Banging on doors, selling 60-second radio ads.
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This didn’t earn me barrels of money. This didn’t give me exposure to execs.
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This didn’t earn me barrels of money. This didn’t give me exposure to execs. This didn’t even look that impressive on a resume.
But, it gave me a rock-solid foundation of training and expertise – without which, the rest of my career wouldn’t be possible.
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This is me now. I work as SVP of Ad
Sales at AOL.
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LESSON 1
Learn as much as you can in your 20s, then earn as much as you can in your 30s & 40s.
I see countless young sales professionals eager to make
their name in the field.
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But they’re making the same BIG mistakes in their craving for the
fast track.
Point is – now isn’t the time to become a superstar. Now is the
time to build the strongest foundation possible.
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LESSON 2
Look for the job with the most training, not the most compensation.
Find a company that will invest in you. One that’ll
teach you fundamentals –
Find a company that will invest in you. One that’ll
teach you fundamentals –
ü How to sell
Find a company that will invest in you. One that’ll
teach you fundamentals –
ü How to sell ü How to prep for a call
Find a company that will invest in you. One that’ll
teach you fundamentals –
ü How to sell ü How to prep for a call ü How to present
Find a company that will invest in you. One that’ll
teach you fundamentals –
ü How to sell ü How to prep for a call ü How to present ü How to close
Now I have more than 500 direct reports & am
responsible for over $1 billion in annual
revenue.
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And it’s because the fundamentals I learned 23
years ago as an office equipment salesman have stuck with me to THIS day.
So sure, your friend may get a head start by taking a bigger paycheck from a company
that doesn’t train him.
So sure, your friend may get a head start by taking a bigger paycheck from a company
that doesn’t train him.
Just trust in time, your preparation will pay off.
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LESSON 3
Experience leads to selling, not constant job changes.
I see too many Millennials impatiently jumping from
company to company every 18 months in pursuit of
“experience.”
I have nothing against learning about different industries or exposing yourself to new
environments.
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But I get NERVOUS when I see people bouncing
around more than every 2-3 years, particularly if you
aren’t advancing.
My advice: Get hands-on experience selling. Take all
the lessons you learned from training, and use them.
My advice: Get hands-on experience selling. Take all
the lessons you learned from training, and use them.
And use them again.
My advice: Get hands-on experience selling. Take all
the lessons you learned from training, and use them.
And use them again.
And again.
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IN CONCLUSION
The only way to move up in sales is to get really good at selling by, well, selling.
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I started off selling office equipment. I moved to radio advertising.
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I started off selling office equipment. I moved to radio advertising. Then television.
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I started off selling office equipment. I moved to radio advertising. Then television. Then new media at
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I started off selling office equipment. I moved to radio advertising. Then television. Then new media at And now
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All wildly different careers.
But the sales fundamentals have been a constant.
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So, invest in yourself now to get the fuel you need – and stay on the REAL fast
track.
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