How to Introduce Sustaining Memberships in TV Pledge Campaigns
14
t How to Introduce Sustaining Memberships in TV Pledge Campaigns PBS Next Generation Pledge Project
description
PBS Next Generation Pledge Project. How to Introduce Sustaining Memberships in TV Pledge Campaigns. t. What is a Sustaining Member and Why Do We Want Them?. t. OK, so what’s first?. Management Finance Department Phone Service & Volunteers Database Managers & Membership - PowerPoint PPT Presentation
Transcript of How to Introduce Sustaining Memberships in TV Pledge Campaigns
tHow to Introduce Sustaining Membershipsin TV Pledge Campaigns
PBS Next Generation Pledge Project
t
What is a Sustaining Member
andWhy Do We Want Them?
t
OK, so what’s first?• Management• Finance Department• Phone Service & Volunteers• Database Managers & Membership
• Premium Fulfillment• Production Department
t
Resources for Stations
• Sustainer Spots
• Sample Scripts
• National Sustainer Pledge Breaks
t• New Members• Fewer Premiums• Very Few Cancellations• More Online Contributions• Viewers Get It
The Good News
tCase Study
Sustaining Membership At KPBS
t
• PCI Compliance• Too Many Forms• No Inventory Tracking with Convio
Sustainers • No In-House Changes with EFT • Switching Processors = Nightmare• Terms of Agreement
Challenges: The Web
t
A Fabulous Way to Fail
t
t
Style Notes on Graphics
Style Notes on Graphics
t• Update the Script• The resulting files from Teledirect with the information labels
• The resulting PB4 file from the pledge
Challenges: Data Coordinator
t• Confirmation Letters• Terms of Agreement• Premium Codes
Challenges: Data Coordinator
tMaura Daly PhinneyKPBS Senior Producer and On-Air Fundraising [email protected] (619) 594-2107
Andy TrimlettKPBS Producer [email protected] (619) 594-8261
Gabriel Guido FabilaKPBS Fundraising Data [email protected] (619) 594-2391
Call Us…Call Us Anytime
