“How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your...

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“How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

Transcript of “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your...

Page 1: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

“How to Increase Your Conversions by 30%”

with Ken Hardison The Authority on Legal Marketing

Page 2: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing
Page 3: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

You spend thousands of dollars on marketing your law practice…

Page 4: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

But you are leaving money on the table?

Page 5: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

Here are 7 Tips to Help Improve

Online and Offline Conversions

Page 6: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

1. Online –Home Page Design

Page 7: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing
Page 8: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing
Page 9: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

2. Follow up Sequences

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3. Live Chat

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4. Offline – Scripts for Intake

Page 12: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

5. Ghost Call your Office

Page 13: “How to Increase Your Conversions by 30%”-+Ken+Hardison+-+Tip… · “How to Increase Your Conversions by 30%” with Ken Hardison The Authority on Legal Marketing

6. Shock & Awe Package

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7. Follow up mailings with educational based marketing

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Questions?