How to increase website conversions by applying the laws of great product design
-
Upload
lindsay-bayuk -
Category
Small Business & Entrepreneurship
-
view
437 -
download
0
Transcript of How to increase website conversions by applying the laws of great product design
How to Increase Website Conversions by Applying the Laws of Great Product Design
@lindsaybayuk from @purechat
How was lunch?#ConversionChat
Define YourTarget
#ConversionChat
“The successful warrior is the average man, with laser-like focus.” - Bruce Lee
#ConversionChat
Not Focused MarketingAnyoneAnyone with a credit cardAnyone who expresses interestAnyone who has ever purchased from you
#ConversionChat
Who are your best customers?Repeat buyers?Most profitable?Influential in the community?Easiest to serve?
#ConversionChat
#ConversionChat
#ConversionChat
#ConversionChat
#ConversionChat
Target Definition
Categories Good Better BestYears in Business
2-3 4 5+
Industry Bookkeeping Tax Prep CPAGeography Regional Metro Area CityRelationship No Connection One
IntroductionAlready Connected
#ConversionChat
Your product is one among millions. With so many products, why should a customer choose yours?
Positioning answers this question.
Positioning#ConversionChat
Develop PersonasWhat do they do for work?Where are they from?How old are they?Where do they get their information?What motivates them?How much money do they make?What is their attitude towards life?
#ConversionChat
©2001-2014 All Rights Reserved. MailChimp® is a registered trademark of The Rocket Science Group.
#ConversionChat
Saying “no” increases connection and
conversion.
#ConversionChat
Designthe
Experience
#ConversionChat
Map current reality
#ConversionChat
#ConversionChat
#ConversionChat
Document the entire
experience, test, and re-design to
fix the gaps.
#ConversionChat
Testthe
Message
#ConversionChat
Benefits not features.
#ConversionChat
℅ Peter Sandeen
#ConversionChat
℅ Copy Hackers
#ConversionChat
℅ Copy Hackers
#ConversionChat
℅ Copy Hackers
#ConversionChat
#ConversionChat
#ConversionChat
Testthe message, not the words.
#ConversionChat
Give instant answers and capture more leads with our live chat Wordpress plugin.
www.purechat.com
Thanks to Unsplash and Startup Stock Photos for the great photos!