How to increase traffic to your WordPress website.
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Transcript of How to increase traffic to your WordPress website.
How to increase traffic to your WordPress website.
How to increase traffic on your WordPress website.
Step 1 – Create Step 2 – Push Step 3 – Optimize Step 4 – Measure
Step 1 - Create
Your website should be a “hub” for your customers.
Step 1 - Create
New ideas for your blog:
• Lists or top 10s • Events • Announcements and press • Advice • Case studies • Portfolio debuts • Podcasts • Videos • SlideShare • Infographics
Create valuable content for your website.
For more ideas check out: http://www.liquisdesign.com/10-ways-to-use-your-small-business-blog/
Step 2 - Push So you have better content, Great!
Now you just need someone to see it.
Step 2 - Push
Basic ways to share your content:
• Manually sharing
• Share buttons on your site
• Newsletters
Step 2 - Push
Where to share your content matters.
Choosing the right social media platform for your industry and content:
• Google+ (Anything that links back to your site will help SEO)
• Facebook, Twitter, LinkedIn (All information types)
• Instagram (Pictures and video)
• SlideShare (B2B resources)
Step 3 - Optimize
Increase your organic and paid traffic.
Step 3 - Optimize
Search Engine Optimization (SEO).
• How does it all work
• Simple steps to improve your rankings
• Helpful tools
Note: These bullet points were elaborated on conversationally by Brad Ball at Liquis Design at a WordPress workshop. For more information about how SEO can help your website give him a holler.
Step 3 - Optimize
Advertising your content.
• Find your best platforms (social media vs. AdWords)
• Target your audience
• Remarketing
• A/B testing
Step 4 - Measure
So you have optimized content pushed out to your audience…
Now what?
Step 4 - Measure
Learn what’s working, and what’s not.
• Is there a certain type of content that your audience responds to more than others?
• Is there a platform where your content is getting more interaction?
• Are your posts ranking organically?
• Are there different ads that drive more traffic than others?
Step 4 - Measure
Tools to help you answer these questions:
• Google Analytics
• Google Analytics Chrome Extension
• Bit.ly
• Mailchimp
• Webmaster Tools
• Advertising Analytics
Setting up your website for Success
How to set up your website to convert visitors into customers:
• Build credibility through remarkable design
• Be in compliance with current website requirements.
– A responsive, mobile friendly, site is now required by Google for search rankings, and expected by your audience.
• Have the right tools installed and configured to execute and measure your actions.
• Have the right call-to-actions in the right place.
– Considering user experience and marketing funnels on your website can help you build business.
Thank You!