How to Increase Sales Through Win/Loss Analysis
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Transcript of How to Increase Sales Through Win/Loss Analysis
S A L E S P E O P L E R A R E L Y A D M I T D E F E A T
W W W . A S C E N S I O N S T R A T E G Y . C O M
HOW TO INCREASE
SALES THROUGH
WIN/LOSS ANALYSIS
Many salespeople take failure personally
so they avoid classifying sales losses as
closed in CRM systems. The status of a
loss often remains "pending" rather than
ever filed away as a failure
4 0 4 . 2 5 0 . 4 5 7 4
W E C A N L E A R N F R O M O U R W I N S & L O S S E S
Win/Loss reviews help companies
identify what works and what
doesn't work with customers
C O M P A N I E S R A R E L Y T E L L S E L L E R S T H E T R U T H
Most people have a hard time
delivering bad news. This makes the
truth hard to obtain unless provided
through objective third party
customer feedback
Success relies heavily in the ability to
make data and analytics a central
part of any business strategy.
Good data = good decisions
I N S I G H T W I T H O U T A N A L Y S I S I S W A S T E D
I T ' S A L L A B O U T C O N S I S T E N C Y
Be sure to regularly implement
measuring/reporting so sales data is
always accurate and actionable