HOW TO INCREASE ENGAGEMENTON E-COMMERCE WEBSITES

Use Social Media

Social media has evolved as one of the powerful mediums today. It has givena great opportunity to the marketers to build popularity and TOM recallamong the customers. Facebook and Twitter are regarded as one of the bestsocial media platforms to increase engagement. The content created on theSocial Media can easily reach the customers. People tend to share what theysee and this automatically increases engagement and drives traffic to theparent website.

The main aim of every online store is to increase traffic on their website. It is oneof the biggest challenges that their owners face. The increase in the number of e-

commerce websites has made it even more difficult for the brands to drive thetraffic towards their site and retain them. Engagement can be increased byincreasing the bounce rate. All of this can be done in the following ways:-

Powerful Search Result

Site search affects the site experience. Only increasing the size of the search box is

not enough, the site should also have a strong search solution. If a website has a

strong search result, people are more likely to spend time on the website because

they can find what they’re looking for. It can also increase the bounce rate.

accordingto the customers

Content

It is ultimately the customers who are generating sales and traffic on your site.So,

it becomes extremely essential to serve their interest. The content on your site

should be such that the users feel it was created for them. The content should be

such which the audience likes. It should add value to the readers.An incredible

example of customer­related content is Jabong.com. Its tagline “BE YOU” is

enough to make the readers feel that the entire product range is designed for

them.

Koovs.com, one of the leading e­commerce sites,started its operations through a page on Facebook

and has now evolved as one of the biggest e­

commerce sites in India.

Below listed are examples of Koovs.com on

Facebook and Limeroad.com on Instagram.

Speed mandatory

Speed is an essential element in e­commerce. A slow site speed is definitely

going to decrease the bounce rate and traffic on your website. People tend to

get irritated when the things they search takes several minutes to pop­up.

According to a survey it has been identified that people wait no more than 3

seconds before deserting a website. A site which has a high speed scores high

on search rankings.

● Display Flash sales, Discounts, New offers

Displaying flash sales and new offers can increase on­site engagement.

Effective tools of persuasion and appeals of fear and emotions should be used

so as to drive more traffic towards your website. The element of Scarcity like

limited period offer has often proved to be an effective way to increase

engagement.

Live Chat

Avoid InformationOverload

There are times when a customer may

feel unsatisfied after using a product

and wishes to contact you face­to­face,

or doesn’t understand how to operate a

particular product and requires

demonstration. In such cases, live chat

can be of great help. A 24 hour live chat

help can thus be used to resolve

customer queries and can boost sales

efficiently. It is the duty of the customer

care executive to keep the user

engaged and complete the sales.

Micro and crisp content can attract the

users but information overload can drive

away the users. We are all suffering from

information overload these days. There’s

so much content on every site that it has

bombarded our minds and we have

landed into a state of confusion. People

have very less patience and time to grasp

and retain the information. Therefore the

content should be such which is easy to

understand. Usually one liners or two

liners should be used in order to describe

a certain product on your website.