How to Improve Your Content Experience With CUPs and Redirect Rules
Transcript of How to Improve Your Content Experience With CUPs and Redirect Rules
How to Improve Your Content Experiences with
CUPs & Redirect Rules
Sam BrennandDirector of Customer Success
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
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Uniform Resource Locator
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How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
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How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
SEOURLs play a big role in optimizing
• URLs that are easier for humans to understand are also easier for search engines to understand
• Using keywords in your URLs is still an important ranking factor
• Shorter URLs > Longer URLs
content for search engines.
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
“..the easier a URL is to read for humans, the better it is for search engines.”
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
Source:
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
“Stop optimizing for robots, start optimizing for humans.”
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
ExperienceURLs are a major component of
• Clean URLs create a better user experience by building trust with your audience (and making navigation easy)
• URLs also help to facilitate the movement of visitors around your content experiences (with 301 or 302 redirects, for example)
a Hub’s overall user experience.
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
Customizable URL PathsNEW!
(CUPs)
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How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
https://hub.uberflip.com/h/i/59281342-‐the-‐ultimate-‐guide-‐to-‐content-‐distribution/32124
https://hub.uberflip.com/ebook/the-‐ultimate-‐guide-‐to-‐content-‐distribution
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
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How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
Recap: CUPsBest practices for your Hub
• Keep your URLs as short as you can (while still paying close attention to the over user experience)
• Use keywordswhere they’ll make sense to the humans viewing your URLs
• Try your best not to continually update your Hub’s URLs!
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
Redirect RulesNEW!
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
https://hub.uberflip.com/marketing-‐technology
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
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How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
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How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
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https://hub.uberflip.com/slideshare/seo-‐pocket-‐guide-‐7-‐things-‐every-‐content-‐marketer-‐should-‐know-‐about-‐seo
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
https://hub.uberflip.com/slideshare/seo-‐pocket-‐guide-‐7-‐things-‐every-‐content-‐marketer-‐should-‐know-‐about-‐seo
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How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
/seo-‐pocket-‐guide
/slideshare/seo-‐pocket-‐guide-‐7-‐things-‐every-‐content-‐marketer-‐should-‐know-‐about-‐seo
How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
Recap: Redirect RulesMaintain a great Hub experience
• Fix all URLs that 404 (get an error) by creating a Redirect Rules
• Use Redirect Rules to ensure a smooth transition as you update your Hub
• Add parameters to redirecting URLs
• Create print-‐friendly URLs
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Thank You!Questions?
@uberflip @sambrennand [email protected] hub.uberflip.com