How to IMPressHow to IMPress with social media with social media

School of Sport & School of Sport & Exercise ScienceExercise Science

March 2014March 2014

Pauline TaitPauline Tait

Careers and Careers and Employability Employability

AdviserAdviser

How NOT to IMPress !How NOT to IMPress !

Maikke VeenkampMaikke Veenkamp

Senior Community OrganiserSenior Community Organiser

LocalityLocality

Separate SelvesSeparate Selves

What does Google say about What does Google say about you?you?

Mainly regarded as personal – YOU need to Mainly regarded as personal – YOU need to decide whether personal or professionaldecide whether personal or professionalReview your privacy settings Review your privacy settings Useful for company research and networkingUseful for company research and networkingBe very careful what you post – it can get Be very careful what you post – it can get viewed by a huge network and it is ALWAYS viewed by a huge network and it is ALWAYS there!there!

Concise and current - useful for research Concise and current - useful for research Tweet and re-tweet relevant informationTweet and re-tweet relevant informationFollow individuals related to the industry you Follow individuals related to the industry you want to go into e.g. Kelly Smith, Steven want to go into e.g. Kelly Smith, Steven GerrardGerrardFollow industry specific organisations e.g. Follow industry specific organisations e.g. Sport England, England HockeySport England, England HockeyKeep up with current sports news e.g. BBC, Keep up with current sports news e.g. BBC, The GuardianThe Guardian

Good stuff:Good stuff:

Work experience and volunteeringWork experience and volunteering

Membership of relevant groups, teams, Membership of relevant groups, teams, societies or networkssocieties or networks

Employability skills & Lincoln AwardEmployability skills & Lincoln Award

Network through existing contactsNetwork through existing contacts

Professional profile pictureProfessional profile picture

RecommendationsRecommendations more powerful than more powerful than endorsementsendorsements

Bad stuff:Bad stuff:Spelling or punctuation errors -Spelling or punctuation errors -especially apostrophes! especially apostrophes! Negative comments about Negative comments about colleagues, academics or employers colleagues, academics or employers Comments which indicate prejudice Comments which indicate prejudice e.g. racist, sexist, homophobic e.g. racist, sexist, homophobic Contacting people you don’t knowContacting people you don’t knowUnprofessional profile pictureUnprofessional profile picture

What to do nowWhat to do now