How to implement a social media marketing plan with limited resources
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Transcript of How to implement a social media marketing plan with limited resources
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How To Implement a Social Media Marketing Plan With Limited Resources
Jennifer Dombrowski
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Leveraging Your Marketing Material
• Create an audit of all existing marketing resources
• Gather or develop marketing goals and objectives to align with social media plan
• Understand your budget and prepare
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Create an Audit of Existing Marketing Resources
• Brand background • Mission statement, objectives, and brand purpose• Press releases, media kit, and communications materials
• Past and current partners/sponsors
• Website materials• Email marketing materials and database• Image database
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Understand Your Budget
• Breakdown your budget
• Eliminate unnecessary expenditures
• Estimate your daily/weekly allotted time
• Develop a tracking tool for your time
• Optimize your time wisely
• Revisit tracking tool and budget monthly
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Developing a Social Media Strategy
• Audience
• Listen
• Content
• Measure
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One Size Doesn’t Fit All
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Listen• What are people currently saying about
your brand online?• Which networks generate the most
conversations and serve a purpose for your brand?
• Identify key influencers• Analyze customer feedback and
track sentiment over time• Assess overall conversation and plan
best ways to engage
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Does your brand story not only inspire you
to tell stories, but also inspire customers to tell stories? #SFbatkid
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Do you have a customer
experience map that all
departments collaborate on or just messaging
goals?
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Do you have real time marketing capability?
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Are your employees your advocates? Are they excited to create brand
moments of truth that will drive
positive word-of-mouth?
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Do you give your audience
value in the niche that you
serve?
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Does your brand encourage customers to share their stories?
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Measure and Evaluate
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Key Takeaways
• Be social; don’t just be on social media
• Engage, interact and be transparent with fans and followers
• Set up a SMART strategic plan for your brand, including analytics on how to track your success
• Have fun with it!
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Questions?
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Contact Me
Email: [email protected]
Twitter: @jdomb
LinkedIn: www.linkedin.com/in/jenniferdombrowski/
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