The Solution To Silence On Hold - Music On Hold Marketing Messages
How to Hold Marketing Responsible
19
By Bhagesh Sankhe
description
How to Hold Marketing Responsibility
Transcript of How to Hold Marketing Responsible
ByBhagesh Sankhe
Marketing Investments -
Return on investment (ROI) is a measure of the profit earned from each investment. Like the “return” you earn on your portfolio or bank account, it’s calculated as a percentage. In simple terms, the calculation is: (Return – Investment) Investment x 100
Marketing Campaigns are Investments
Basic Marketing ROI Formulas
Gross Profit – Marketing Investment Marketing Investment
CLV is a measure of the profit generated by a single customer or set of customers over their lifetime with your company Customer Lifetime Value – Marketing Investment Marketing Investment
Deducting other the formula like this:Profit – Marketing Investment – *Overhead Allocation – *Incremental Expenses Marketing Investment
Developing a Marketing Budget
The goal of your marketing budget is to control your expenses and project your revenues. Well designed Marketing budgets helps in keeping us on target to take corrective actions
Simple Expense Budget - It's built on common sense and reasonable guesses, without statistical analysis, mathematical techniques, or any past data. The mathematics are also simple, sums of the rows and columns.
