How to have your subscribers and keep them too!
-
Upload
jane-sheeba -
Category
Marketing
-
view
109 -
download
2
description
Transcript of How to have your subscribers and keep them too!
![Page 1: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/1.jpg)
How to have
Your
subscribers
and keep
them too!
![Page 2: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/2.jpg)
Let me start with this:
![Page 3: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/3.jpg)
Let me start with this:
Email marketing STILL works!
![Page 4: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/4.jpg)
Do NOT ignore email marketing thinking its old school!
![Page 5: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/5.jpg)
There might be MANY new and shiny marketing techniques thatare introduced.
![Page 6: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/6.jpg)
But email marketing is still a way to personally connect with your potential customers.
![Page 7: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/7.jpg)
You get to land directly into their inbox!
![Page 8: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/8.jpg)
That’s a golden opportunity,
![Page 9: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/9.jpg)
That’s a golden opportunity,
isn’t?
![Page 10: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/10.jpg)
Let me briefly point out the benefits of email marketing
![Page 11: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/11.jpg)
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!
![Page 12: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/12.jpg)
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!> You can personalize your emails!
![Page 13: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/13.jpg)
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!> You can personalize your emails!> You can cut through the marketing noise!
![Page 14: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/14.jpg)
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!> You can personalize your emails!> You can cut through the marketing noise!> You can easily build relationships!
![Page 15: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/15.jpg)
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!> You can personalize your emails!> You can cut through the marketing noise!> You can easily build relationships!> You can target and target even more!
![Page 16: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/16.jpg)
So….
![Page 17: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/17.jpg)
So….Why do people unsubscribe?
![Page 18: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/18.jpg)
To find out how to keep
people in your list
![Page 19: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/19.jpg)
We have to find out why people unsubscribe!
![Page 20: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/20.jpg)
#1 Relevancy is missing!
![Page 21: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/21.jpg)
They subscribe to your list to receive knitting tips ...
![Page 22: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/22.jpg)
And you send them
bicycle
promotions.
![Page 23: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/23.jpg)
Hmmm....
![Page 24: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/24.jpg)
Will you stay on such a list, if it were you?
![Page 25: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/25.jpg)
"Do to others as you would have them do to you"
![Page 26: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/26.jpg)
#2 Long boring emails
![Page 27: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/27.jpg)
First, people won’t have the time.
![Page 28: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/28.jpg)
Second,
they can't keep up the attention ...
![Page 29: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/29.jpg)
... even if they are willing to spend time.
![Page 30: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/30.jpg)
![Page 31: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/31.jpg)
#3 Too frequent emails
![Page 32: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/32.jpg)
They say one or two emails per week is ideal.
![Page 33: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/33.jpg)
Keep the frequency low
and the quality very high.
![Page 34: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/34.jpg)
I have unsubscribed from a lot of lists just because I get too frequent emails from them.
![Page 35: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/35.jpg)
#4 Too infrequent emails
![Page 36: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/36.jpg)
On the flip side ...
![Page 37: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/37.jpg)
Sending emails very less frequently will make them forget you.
![Page 38: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/38.jpg)
If people forget you
![Page 39: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/39.jpg)
They will unsubscribe whenever they cleanup their inbox
![Page 40: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/40.jpg)
#5 Too much selling in emails
![Page 41: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/41.jpg)
![Page 42: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/42.jpg)
I have nothing against selling
![Page 43: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/43.jpg)
If you are doing business you gotta
sell something.
![Page 44: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/44.jpg)
What I am talking abouthere is too much selling
![Page 45: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/45.jpg)
There should be a 80/20 ratio here
![Page 46: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/46.jpg)
80% of high quality,useful, adorable content via email and 20% of your salesy emails.
![Page 47: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/47.jpg)
And in that 20% make sure you don’t sound douchy salesy
![Page 48: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/48.jpg)
#6 You don’t make them feel special
![Page 49: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/49.jpg)
Earlier you can simply play the king if you have a high quality business set up
![Page 50: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/50.jpg)
Now there are loads of places where people can get what they want
![Page 51: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/51.jpg)
Unless you make them feel special ...
![Page 52: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/52.jpg)
they are not going to stay with you.
![Page 53: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/53.jpg)
How can you make them feel special?
![Page 54: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/54.jpg)
How can you make them feel special?
> Be generous in providing value.
![Page 55: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/55.jpg)
How can you make them feel special?
> Be generous in providing value.> Keep your promises (if you promise a download, deliver it!)
![Page 56: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/56.jpg)
How can you make them feel special?
> Be generous in providing value.> Keep your promises (if you promise a download, deliver it!)> Personalize
![Page 57: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/57.jpg)
How can you make them feel special?
> Be generous in providing value.> Keep your promises (if you promise a download, deliver it!)> Personalize > Be relevant and timely
![Page 58: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/58.jpg)
How can you make them feel special?
> Be generous in providing value.> Keep your promises (if you promise a download, deliver it!)> Personalize > Be relevant and timely> Appreciate them quite often
![Page 59: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/59.jpg)
To recap ....
![Page 60: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/60.jpg)
![Page 61: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/61.jpg)
How to stop people from unsubscribing – immediately after downloading your freebie?
![Page 62: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/62.jpg)
If you follow the tips shared so far
![Page 63: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/63.jpg)
you can reduce your unsubscribe rate
![Page 64: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/64.jpg)
But there are people who already decide that they should click
subscribe,
![Page 65: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/65.jpg)
download your freebie and then click unsubscribe
![Page 66: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/66.jpg)
It is already written in their book
![Page 67: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/67.jpg)
There is one simple tip to help catch those “leechers”!
![Page 69: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/69.jpg)
Finally, accept and let go!
![Page 70: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/70.jpg)
There are always people who
![Page 71: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/71.jpg)
There are always people who
simply want the freebieand then break the relationship with you
![Page 72: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/72.jpg)
There are always people who
simply want the freebieand then break the relationship with you do not want to stick with you no matter what
![Page 73: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/73.jpg)
You have to let go.
![Page 74: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/74.jpg)
They arenot interested in you.
![Page 75: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/75.jpg)
They are dead weight.
![Page 76: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/76.jpg)
Part your ways, no
hard feelings, and just move on.
![Page 77: How to have your subscribers and keep them too!](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c8eec04a79593e0e8b45a2/html5/thumbnails/77.jpg)
Thanks for reading You can find the full details
in the link below
http://pbs.li/OdRUTe
Go ahead, click it!