How to Harness the Opportunity around Digital Information Products - Neil Hartley

©2011 ClickBank All Rights Reserved. 1

Neil HartleyDirector of Business Development

How to Harness the Opportunity Around Digital Information Products


How Does It Work?


ClickBank By The Numbers


35,000 + TRANSACTIONS PER DAY

40%INTERNATIONA

L SALES

50,000+ PRODUCTS &

HUNDREDS OF NICHES

UP TO 75% COMMISSIONS

$1.7 BILLION + PAID OUT ON TIME EVERY TIME

100,000+ ACTIVE

AFFILIATES AROUND THE

WORLD

Why Promote Digital Information Products?


Why Sell Digital Information Products?


Profiting from Partnerships with Digital Information Products


Coming Soon (Q3): Vendor Joint Venture


• Monetize your partnerships• Earn more on each sale• Control revenue share

“ClickBank's JV feature makes great sense. It

allows me to run profitable

partnerships all while saving time and money."

Kristof Lindner, LPeMedia

Coming Soon (Q3): Affiliate Joint Venture


• Incentivize mentors• Earn more with larger lists• Create profitable partnerships• Control revenue share

“ClickBank's new Joint Venture platform allows us

to automatically split royalties we pay out to

partners without the hassle and worry of making payments on time."

Francis Wolff, Flow Media

2011 New Features: PitchPlus™


“PitchPlus has proven to be extremely profitable and

rewarding for our business and our customers."

Rob Poulos, Fat Burning Furnace

2011 New Features: Mobile


“ClickBank has provided us with a unique and effective

channel for reaching an audience of mobile savvy

individuals.”

Adam Horwitz, Mobile Monopoly

• Accept payment in 14 currencies• Sales to customers in 200+ countries• Full language translation (German, French, Spanish),

more to come in 2011• Best Seller Program• Global trade shows & events• ClickBank Exchange


International Expansion


Opportunities: Broadening Niches

What this means for YOU

• New niches• Attracts more affiliates• More product options• Streamlining upsell process• MORE SALES


Opportunities: Channels and Distribution

What this means for YOU

• More ways for products to be distributed• Additional traffic, advertising and

promotional opportunities, media buying• Additional verticals


Opportunities: Strengthening the ClickBank Brand

• New York Times Bestseller

• #1 USA TODAY Bestseller

• #1 Wall Street Journal Bestseller

• #1 BarnesAndNoble.com

• #1 Amazon.com

5


BUSTED!

ClickBank Myths

MYTH #1 ClickBank does not

offer translation help.


TRUTH:ClickBank has a new program in

place called the Best-Seller program, designed to help move

best-selling products from English markets into foreign markets.

MYTH #2 Experienced

vendors new to ClickBank receive limited launch help.


TRUTH:ClickBank now has a Client

Development Department that is dedicated to helping experienced

vendors seamlessly launch on ClickBank, from account setup to

system integration.

MYTH #3 ClickBank fraud

protection is outsourced.


TRUTH:

ClickBank’s sister company, Kount, is a fraud protection system and is

the same system used by Chase Paymentech. World-class fraud protection not only mitigates

fraud, but improves conversions by allowing a higher number of

legitimate purchases to be processed.

MYTH #4 Affiliate administration

is the sole responsibility of the vendor.


TRUTH:Many vendors choose ClickBank

for the ease of affiliate administration. ClickBank tracks all

orders, pays affiliates on time, every time.

MYTH #5 Physical shippable

media is not allowed or available to promote on ClickBank.


TRUTH:Although many vendors are still

under the impression that ClickBank only allows digital

downloadable products, in fact, ClickBank allows and sells a wide

variety of shippable media products, including physical books

and DVDs.


Questions?

How to Harness the Opportunity around Digital Information Products - Neil Hartley

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