How to handle suspended google adwords account- NeotericUK

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T. 0207 0255 269 E. [email protected] Head Office Enterprise House, Salter Street Preston, Lancashire PR1 1NT London Winchester House, 259-269 Old Marylebone Road, London NW1 5RA Company No. : 5131962 VAT No. : 844597779 How to handle Suspended Google Adword Account For those who bank on Google Adwords to keep their cash registers ringing, suspension of Adword account is a nightmare. No reason to press the panic button though, good thing is there are ways to get around it. Ensuring that the basics are in order can keep your ‘Horses’ running long and hard. Most suspensions of PPC account are centered on Google Adwords Guidelines, if you can take care of that part then that’s pretty much it. However, almost always, no matter what you do there’s bound to be something or the other falling out of the sky to thaw the momentum of your campaign. How to handle Adword Suspension : 1 Call Google Support- The moment you know of the account suspension, get hold of a customer care officer (Google their toll free number) or whatever you may call them before 6 PM on weekdays. If you call them after six that things might get delayed unnecessarily. Though they will not explicitly tell you the reason why your account is suspended but you never know! You may just get that vital clue if there are multiple factors you might think are affecting the account. 2 Pricing, Disclaimer and Contact Us page links- When you launch you Adword campaign, you need to ensure that the links of Pricing, Disclaimer and Contact Us page of your site are shown on the Landing page and yes, they should be ‘visible’. This is a ‘Must’ these days as Google has tightened the noose on unscrupulous service providers. Do not falter multiple Times- Violating Google policy guidelines multiple times, even though with minor things is a sure shot invitation to Google to stop your campaign forever . Check the red strip in the image below.

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For those who bank on Google Adwords to keep their cash registers ringing, suspension of Adword account is a nightmare. No reason to press the panic button though, good thing is there are ways to get around it. Ensuring that the basics are in order can keep your ‘Horses’ running long and hard. Visit us if any query : http://www.neotericuk.co.uk/digital-marketing.php

Transcript of How to handle suspended google adwords account- NeotericUK

Page 1: How to handle suspended google adwords account- NeotericUK

T. 0207 0255 269

E. [email protected]

Head Office Enterprise House, Salter Street Preston, Lancashire PR1 1NT

London Winchester House,

259-269 Old Marylebone Road, London NW1 5RA

Company No. : 5131962

VAT No. : 844597779

T. 0207 0255 269

E. [email protected]

How to handle Suspended Google Adword Account For those who bank on Google Adwords to keep their cash registers ringing, suspension of Adword account is a nightmare. No reason to press the panic button though, good thing is there are ways to get around it. Ensuring that the basics are in order can keep your ‘Horses’ running long and hard. Most suspensions of PPC account are centered on Google Adwords Guidelines, if you can take care of that part then that’s pretty much it. However, almost always, no matter what you do there’s bound to be something or the other falling out of the sky to thaw the momentum of your campaign. How to handle Adword Suspension: 1 Call Google Support- The moment you know of the account suspension, get hold of a customer care officer (Google their toll free number) or whatever you may call them before 6 PM on weekdays. If you call them after six that things might get delayed unnecessarily. Though they will not explicitly tell you the reason why your account is suspended but you never know! You may just get that vital clue if there are multiple factors you might think are affecting the account. 2 Pricing, Disclaimer and Contact Us page links- When you launch you Adword campaign, you need to ensure that the links of Pricing, Disclaimer and Contact Us page of your site are shown on the Landing page and yes, they should be ‘visible’. This is a ‘Must’ these days as Google has tightened the noose on unscrupulous service providers. Do not falter multiple Times- Violating Google policy guidelines multiple times, even though with minor things is a sure shot invitation to Google to stop your campaign forever. Check the red strip in the image below.

Page 2: How to handle suspended google adwords account- NeotericUK

T. 0207 0255 269

E. [email protected]

Head Office Enterprise House, Salter Street Preston, Lancashire PR1 1NT

London Winchester House,

259-269 Old Marylebone Road, London NW1 5RA

Company No. : 5131962

VAT No. : 844597779

3 Do not use Brand names without the footnote: This is another ‘No No’ from Google’s perspective. Even if you want to display a header like ‘Call for Brand A Laptop Support’ it is best to mark the brand name with an asterisk (*) and put a disclaimer at the bottom. In the Ad-copy, you do not have the luxury of using the asterisk so you have to look for other options to use brand names, if you have any. 4 Never over promise- be frugal with words such as Discount, Free Service or anything that sounds mis-leading. If you do have special offers, explain them in plain words so that anyone reading the copy can comprehend it. The idea is to ensure there is no ambiguity whatsoever on services you deliver.