GROWTH HACKING YOUTUBE

GROWTH HACKING YOUTUBE

YOUTUBE ALGORITHM FOCUSES ON

Video Minutes Watched

Channel Minutes Watched (Channel Authority)

View Duration (Channel & Video)

Session Duration

Session Starts

Upload Frequency

Session Ends

GROWTH HACKING YOUTUBE

YOUTUBE ALGORITHM FOCUSES ON

Key Things to Be Aware of

- Session Ends Penalty …. be very strategic here

Ways to start sessions

-Youtube and Facebook don’t like each other

Other good alternatives: Twitter, Blogs and Forums

GROWTH HACKING YOUTUBE

YOUTUBE ALGORITHM FOCUSES ON

Content that is really hot right now

Watch for changes in Youtube Search criteria

Also hot right now: VR / Virtual Reality Content

GROWTH HACKING YOUTUBE

YOUTUBE ALGORITHM FOCUSES ON

Key Things to Focus on

How Many Minutes Actually Accrued & Audience Retention

Forget about number of views, no longer important

Triggers - focus on cues that trigger the algorithm to work for or against you

Playlists- adding videos to playlist