Grow your Twitter following on the cheep! presented by Sarah Howe, at Adnams

Award-winning UK brewer, hotelier and wine merchant

EASILYDIGESTIBLEDIGITALINSIGHT

Grow your Twitter following on the cheep!

Sarah  Howe    Digital  Marke1ng  Manager,  Adnams  

Why Twitter for your Business? •  Connect to existing and potential customers •  Real time interaction •  Gather intelligence and feedback •  Improves Google Ranking

Step 1: Commitment

•  Time investment •  Weekly analysis •  Maintain momentum •  Plan ahead

Step 2: Follow, Follow, Follow •  Use existing email contacts •  Twitter.com search •  Twitter notification emails •  Follow back

Step 3: Promote •  Add Twitter handle to stationery •  Place link to Twitter on website •  Tweet share button on blog •  Embed tweets •  Timeline Widget

Step 4: Listen Closely •  @Mentions – email from Twitter •  Mentions – people talking about you •  Search – use variations •  Time of Day/Week

 

Step 5: Get Involved •  Favourite tweets •  Join in conversations •  Respond to mentions •  Build influencers and gain new leads •  Share photos, whitepapers, blog etc

Extra Tip: Moving Forward Social Media Management Tool •  Free versions •  Schedule Tweets •  Monitor Keywords •  Automated Reports and Analytics

Thank you

Follow  us  @Adnams  Follow  me  @_sarahhowe