How To Grow Your SMS Marketing Database
description
Transcript of How To Grow Your SMS Marketing Database
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© 2014 Tatango, Inc. All rights reserved.
How To Grow SMS Subscribers
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© 2014 Tatango, Inc. All rights reserved.
Presenters
Derek Johnson - Tatango - @thederekjohnson
Derek Johnson is the founder and CEO of Tatango. He’s
been helping businesses with their SMS marketing
strategies for the last seven years.
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© 2014 Tatango, Inc. All rights reserved.
Table of Contents
● Incentivizing the Opt-In
● The Call-To-Action
● Bait-n-Switch
● The Incentive Offer
● Opt-In Incentive Concerns
● The Proof
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© 2014 Tatango, Inc. All rights reserved.
● Getting a customer's mobile phone number is dang hard!
● In a recent survey, 58% of consumers said they’re more likely to opt-
in to their favorite brands mobile advertising if they get an offer, deal
or coupon.
● Conclusion: In order to get your customers to give you their mobile
phone number, you're going to have to give them some sort of
incentive to do so.
Incentivizing the Opt-In
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© 2014 Tatango, Inc. All rights reserved.
The Call-To-Action
● It's critical that when you advertise your SMS campaign, you promote
the fact that customers will receive an incentive to opt-in.
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© 2014 Tatango, Inc. All rights reserved.
Seattle Sun Tan
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© 2014 Tatango, Inc. All rights reserved.
Julep
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Staples
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© 2014 Tatango, Inc. All rights reserved.
Charlotte Russe
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Pizza Hut
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Jack In The Box
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Pet Supermarket
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Arby’s
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Bait-n-Switch
Dazbog Coffee
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© 2014 Tatango, Inc. All rights reserved.
The incentive Offer
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© 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates
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© 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates
o Unique Coupon Codes
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© 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates
o Unique Coupon Codes
o Opt-In, Out-Out Consumers
● Opt-In, Opt-Out Subscribers
o Between 93.9% - 98.7% subscriber retention after 24 hours.
o Average 97.7% subscriber retention after 24 hours.
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© 2014 Tatango, Inc. All rights reserved.
The Proof
Seattle Sun Tan
● $20 off next purchase.
● 4,750 opt-ins during the first month.
● 57% redemption rate on opt-in offer.
● $196,101.87 in new sales during the first month.
● Customers redeeming the opt-in offer, spent on average 500%
more than customers that didn't receive the opt-in offer.
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© 2014 Tatango, Inc. All rights reserved.
Julep
● 50% off next nail polish purchase.
● 5,000 opt-ins during the first 24 hours.
● 10.7% redemption rate on opt-in offer.
● 99% retention rate after receiving opt-in
offer.National Wholesale Liquidators● $5 off any purchase over $25.
● 50,000 opt-ins.
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© 2014 Tatango, Inc. All rights reserved.
Taco Bell
● Free Frutista Freeze with purchase.
● 13,000 opt-ins within first 5 weeks.
Simon Malls
● Chance to win $1,000 shopping spree.
● 6,000 opt-ins within first week.
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Questions?
Derek JohnsonCEO
Tatango@thederekjohnson
© 2014 Tatango, Inc. All rights reserved.