Inbound in an Hour. Learn the basics to grow your business in 2015
How to Grow Your Small Business Using Inbound Marketing In 2011
Transcript of How to Grow Your Small Business Using Inbound Marketing In 2011
Starting Shortly
“What gets us into trouble is not
what we don't know it's what we
know for sure that just ain't so.”
• -- Mark Twain
How To Grow Your Business
Brian Halligan
@bhalligan
HubSpot
Who Moved My Customers?
7 Step Hyper-Growth Plan
Great Example
Entrepreneur Economics
What’s HubSpot?
Traditional Marketing
Traditional Marketing Is Dead
800-555-1234
Annoying
Salesperson
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
7
Transformation
7 Step Hyper-Growth Plan
Step 1
Step 2
Step 3
• 8 Marketing Tips From An Olympic
Gold Medalist
• Vs
• Colleen’s Tuesday AM Thoughts
Step 4
Step 5
• Valuable
• Easy
• Prominent
• Action Oriented
Step 6
Step 7
Modern Marketing “Machine”
GraderBlog IM.com SEOPaid $$
HubSpot Landing Page
Leads
Qualified
Leads
Demos / Customers
Social
Un-Qualified
Leads
Scoring
Nurturing
Did not buy
Great Example
Entrepreneur Economics
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Opportunity
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Who Is HubSpot?
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1. Industry Standard
2. It Works
3. Thought Leaders
Thank You!
“If you wait until there is another case study in your industry, you will be too late”
- Seth Godin