…………….……………………………..How to Grow Your Limo Biz Online

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IntroductionsWhat is Inbound Marketing

Blogging & SEO

Why You Need LinkedIn

The Power of Social Media

bill faeth• Founder of Inbound Marketing

Agents• Certified Inbound Marketing

Specialist with Honors• Founder of Silver Oak

Transportation• Former Chief Strategy Officer at

Grand Avenue Transportation

sam mallikarjunan• Head of Experimental Marketing

at HubSpot• Former Chief Marketing Officer

at cheaphumidors.com• Ecommerce and social media

expert@mallikarjunan

@inboundagent

Questions

Please type your questions into the chat section of the webinar

or

Send a Tweet to:

Bill Faeth @InboundAgent

Sam Mallikarjunan @Mallikarjunan

what is inbound marketing?

Content

SocialMedia

BlogOffer Website Email

• Checklist• Whitepap

er• eBook

• LinkedIn• Twitter• Facebook

• Answer questions

• Best practices• Executive

travel• Weddings

• More pages• Don’t sell• Optimize

• #1 in Leads• 2-3 CTA’s• Value Add

Traffic

Leads

Customers

Traffic

Leads

Customers

Analyze

Inbound Marketing Funnel

Blogging SEO

I Can’t Write a Blog!

Answer Customer Questions

• How do I book a limousine?

• Where do I meet my chauffeur at the airport?

• Business Travel: Renting a car vs. using a car service

• Who is the top wedding limo service in (insert city)

• Best practices of a great chauffeur

• Top 5 (insert city) wedding venues

• 7 things bride’s should ask before booking a limo

• (insert city) Prom Limo: Questions every parent should ask

Blogging is the key to………..

SEO Benefits of Blogging

Indexed Pages

Social Sharing

On-Page SEO

Internal Links

Services Pages

Image Indexing

Inbound Links

feeds social media and

attracts links

The Power of

Social Media

#inbound12

Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers- Gartner

Driving Facebook Value

Amplification

Conversion

Discovery

Consumption

Traffic Generation

Drive traffic from Twitter by posting engaging content for your followers to consume

Prospecting + Social proof

Monitor keywords to find potential sales prospects and leverage social coverage by others

NurturingConnect your online lead generation to your social media and nurture prospects in a medium where they’re more responsive

Search Optimization

The number of tweets that a page or domain receives positively impacts it’s authority in search engines

Customer Service

Monitor branded terms and put “social media fire” out with “social media water”

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1. Traffic Generation: Google+ also does well with

visual content, video content, and highly

shareable content.

2. Hangouts: Hangouts are cool, fun ways to

gather small groups of people to chat and

engage.

3. Nurture LTV: Google+ has the richest peer-to-

peer engagement tools, so empower your best

evangelists.

4. Web SEO: Use Google+ more for engagement

with +1’s and less focus on amplification.

Facebook has people programmed to “like”

things.

5. Local SEO: If you have a physical presence,

local SEO is key and Places has been replaced

by Google+

1.Reviews2.Discovery3.Amplification

4.Social Proof

LinkedIn Generates Leads!

1. From your home page Click the drop down button on the search bar

2. Select “Groups”3. Type in your search term4. Click the search button

#1

#2

#3

#4

Maximize your 50 Groups

Target Groups that match

your growth strategy

Never post more than 1 article per day into a

Group

Always reply to comments

Resources for Social Media

Tutorials:• Screen Cast: How to Target Leads via LinkedIn Gro

ups

Articles:• 7 Ways to Crush Your Competitors with Inbound Ma

rketing• Social Media Monitoring in Less Than 20 Mins

Per Day• 4 Quick Tips to optimize Your LinkedIn Profile for S

EO• How to Create a Social Media Strategy for Your Bus

iness

eBook:• 6 Secrets to Effective Websites

Download Guide

www.InboundMarketingAgents.com

Thank You!

Request a Free Inbound Marketing Assessment at the link below…http://bit.ly/zO0mIK

Get free daily updates onInbound Marketing and Social Media best practices at the link below.http://bit.ly/JzDHau

Let’s connect at the SocialMedia Lounge and don’t forget about our seminar on Thursday at 9:45AM.