How to grow your blog's audience
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Transcript of How to grow your blog's audience
GROWING YOUR BLOGʼS AUDIENCE.
MEL KIRK VIDEO BLOGGER
INFLUENCE ENGAGEMENT DIRECTOR @MELKIRK
IʼM MEL (@MELKIRK).
SPOT THE CATS#
I WORK WITH BRANDS.#
IʼM ALSO A BLOGGER.#
YOUʼRE BLOGGING.
NOW YOU WANTMORE PEOPLE TO READ IT.#
WRITING FOR !YOURSELF.
WRITING FOR !AN AUDIENCE.
YOU NEED TO MENTALLY SHIFT.#
MAKE FRIENDS.#
BE ACTIVE ON OTHER COMMUNITIES.#
YOU SHOULD SPEND X10 LONGER!ADDING VALUABLE CONTENT TO 5-10!COMMUNITIES THAT YOU HAVE!EARMARKED.!
STICK TO YOUR PASSIONS.#
WRITE ABOUT WHAT YOU LOVE.
• WRITE CONTENT THAT YOUʼRE PASSIONATE ABOUT.
• KEEP WRITING.
• KNOW YOUR NICHE AND MEET YOUR READERʼS EXPECTATIONS.!
LOOK A THINGSDIFFERENTLY.#
WRITE GOOD CONTENT.#• LOOK AT THINGS FROM A UNIQUE
PERSPECTIVE.
• ENCOURAGE INTERESTING CONVERSATIONS.
• DONʼT BE AFRAID TO SHARE YOUR CONTENT AMONGST CONTACTS.!
THE GEEKY STUFF.#
OPTIMISE YOUR POSTS.#• TAG EACH OF YOUR POSTS TO
INCREASE VISIBILITY.
• CONSIDER THE LENGTH. MIN. 250 WORDS.
• MAKE THE TITLE SMART.!
SHARE.#
SHARE YOUR GENIUS.#• OFFER TO GUEST POST FOR OTHER
SITES. PITCH CONTENT IDEAS.
• SUBMIT TO BLOG DIRECTORIES, e.g. TECHNORATI
• REFERENCE BLOG URL ON ALL SOCIAL PROPERTIES.
• INVITE GUEST POSTS.!
USE DIFFERENT#CHANNELS.#
DRIVE CHANNEL TRAFFIC.#• TESTS DIFFERENT MEDIUMS AND
AUDIENCE RECEPTIVENESS.
• DRIVES TRAFFIC FROM DIFFERENT SOURCES.
• OPTIMISE CONTENT WITH URLs.!
MEASURE EVERYTHING.#
TRACK YOUR CONTENT.#• MEASURE TRAFFIC, ESPECIALLY DAY
AND TIME.
• MONITOR INTERACTION.
• SHAPE CONTENT AND WRITE ARTICLES THAT ADDRESS READERS REQUESTS.!
APPROACH FROM#A FRESH ANGLE.#
OFFER REAL VALUE.#• OFFER REASONS AND STRATEGIC
COMPARISONS RATHER THAN GENERIC SIMPLICITY.!
• EXPLAIN THE MECHANICS BEHIND YOUR DECISIONS.!
HAVE THE#FEEL GOOD#FACTOR.#
MAKE READERS FEEL GOOD.#• THEY WANT TO FEEL SMART.!
• COMMENTS ARE MADE IN THE HOPE YOUʼLL REGARD THEM.!
• THE MAGIC IS WHEN DEBATE IS SPARKED.!
• POSE ONE SIDE OF A DEBATE AND OPEN THE CONVERSATION.!
• DONʼT MAKE THEM LOOK SILLY.!
RESPECT YOUR#AUDIENCE.
RESPECT YOUR AUDIENCE.#• BE UPFRONT WITH BRAND
ASSOCIATIONS.
• DESIGN CHOICES (I.E. POP-UPS).
• FREQUENCY, ESPECIALLY IF SENDING EMAILS TO SUBSCRIBERS.!
THANK YOU.!
Mel Kirk @[email protected] Engagement DirectorThe Engine Group!