ONLINE MARKETINGCAN GROW YOUR LOCAL BUSINESS?

STILL WONDERING IF

HERE ARE

SOME FACTS

YOU SHOULD KNOW…

91% of Internet Users Own a PC/Laptop

80% of Internet Users Own a Smartphone

47% of Internet Users Own a Tablet

Internet Usage Is Everywhere

User-FriendlyIt must load quickly and

be easy to navigate to

keep visitors longer

Calls-to-ActionCall-to-action should be

on every page and your

contact information should

be clearly visible

Optimized for Search Engines

It should be SEO-friendly

with all of the key SEO

components built-in

Valuable ContentIt should contain

engaging, helpful content

for your customers and

website visitors

Your Website Is A Top Priority46% of people say they determine the credibility of a company based on their

website

80% 20%

20% of Consumers

Use Other Sources to Find Local

Products, Services, and

Businesses

80% of Consumers

Use Search Engines to Find Local

Products, Services, and Businesses

Local Consumers Are Going Online

Local Directory

ListingsClaim & Optimize for

Higher Rankings

ContentValuable Targeted, SEO

Content to Generate More Traff ic

Social MediaEngage & Post

Consistently

On-Site & Off-Site SEOGenerate More Traff ic

Organically

KeywordsResearch & Implement

Important Keyword Terms

Local SEO Is KEY

86% of people skip TV commercials

44% of direct mail is never opened

BUT There Are..

11 BILLION

Here’s Something To Tink About…

Google searches each month

The World IsSOCIAL

• 72% of all internet users are

now active on social media

• 71% of users access social

media from a mobile device

•

• 51% say social opinions

influence their purchase

decisions

• 3 in 5 small businesses say

t h e y ’ v e g a i n e d n e w

customers by using social

media

Especially On Facebook…ü Over 1.39 billion monthly active

users worldwide

ü 890 million people log onto Facebook daily

ü Facebook accounts for 15.8% of total time spent on the Internet

ü 70% of small businesses have acquired customers through Facebook

88% Trust Online Reviews as Much as Personal Recommendations

Your Online Reputation MATTERS

90% of Consumers Say Online Reviews Impact Their Buying Decisions

A One-Star Increase In Yelp Rating Leads To A 5-9% Increase In Revenue

80% Have Decided Against a Business Due to Negative Reviews

9 out of 10 mobile searches lead to action such as a phone

call or store visit;

70% of them lead to action within one hour

On average, people have 26 apps installed on their

phones;

40% of them interact with the app immediately after a

notif ication

Text coupons are redeemed 10 times MORE than traditional

coupon offers;

64% of consumers have made a purchase as a result of receiving a text message

Mobile-Ready Website

MobileApps

Text Marketing

Mobile Usage Is HOT

86%Conversions

Videos on landing pages increase

conversions by 86%

75%Traff ic Boost

75% Of Users Visit The Marketer’s

Website After Viewing A Video

88%RetentionThe average user spends 88% more time on a website with video

50%Popular50% of users watch business related videos on YouTube once a week

It is predicted that 79% of all internet traff ic will be video by 2018

Videos Are Taking Over Te Web

• YouTube has more than 1 billion users

• Users spend more than 4 billion hours watching videos each month

• 300 hours of video are uploaded to YouTube every minute

• Half of YouTube views are on mobile devices

As A Matter Of Fact…

Converts66% of consumers have made a purchase online as a result of an e-mail marketing message

Prof itable67% of marketers say email is key for attracting prospects and increasing their marketing ROI

VersatileTop 3 uses of email are newsletters, promotional content, and welcome series emails

Great ROIEmail Marketing

typically returns $44 for every

$1 spent

Popular72% of US Online

adults send or receive personal emails via smartphone at least

weekly

Follow-Up With Email

SocialYou need to be “social” with

your existing and potential customers online

WebsiteYou need a professional,

up-to-date website to attract and convert more customers

ContentYou need top-quality, valuable

content posted on various online platforms to capture leads

Digital

Digital Marketing is Here to Stay

Mobile-ReadyYou need to utilize the power of

mobile marketing to reach more of your target audience

Every Company’s Situation Is Unique

But Don’t Delay…

TAKE ACTION And Started Building A Profitable Online Strategy!

DESIGNPLAN BUILD

REVIEW

DRIVE

EVALUATE

Where Do You Start?

TEST

READY TO GROW YOU ONLINE PRESENCE?

Contact Us Today!

Thank You For Viewing

How to Get in Touch with us!

www.impowersolutions.com

VTN Tower, 4th Floor, Rajiv Gandhi Salai (OMR),Siruseri, Chennai, Tamil Nadu, India – 600119

Phone: 044 – 6744 7777Mobile: +91 – 9003020455Email: info@impowersolutions.com