How to global using your website

Going Global Live 2014 | © Levent Yıldızgören www.ttcwetranslate.com

How to use your website to go global

Going Global Live – Excel London15-16 May 2014

Levent Yildizgoren – Managing Director - TTC wetranslate Ltd

http://www.ttcwetranslate.com/




About me

• Twitter @yildizgoren

• Linkedin linkedin.com/in/leventyildizgoren

• TTC websitewww.ttcwetranslate.com

http://www.linkedin.com/in/leventyildizgoren


Published in Nov 2012

Free download

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http://www.ttcwetranslate.com/how-to-grow-your-business-globally/


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Why sell globally

Reduce dependency on

your home market

Increased chance of success

Increased efficiency

Fuels innovation

Creates growth


5 Myths you need to overcome for going global


#1 - It is only for large companies


#2 - You need to be an established company


#3 - It will cost a fortune


#4 - It is only for manufacturers


#5 - It is far too complicated


Why websites are relevant for going global

• On-line payment facilities• E-commerce development• International delivery network• About 2.5 billion people have internet access


Micro sites…even better

• Can be used your flagship product and service• Lets your visitor to take action easily• About 2.5 billion people have internet access• Cost effective way to reach your target market• Number of pages depending on your goal• Can be developed further


Do you have an international opportunity?


Selecting your target market

Take into account the following factors: • The number of internet users in the country• The growth rate in the country• Their openness to new products• State of their digital economy• How adaptable is your product/service to local

standards


Good Resources

• State of digital economiesThe Economist 2010: http://ow.ly/eZImj

• Ease of doing business 2014 World Bank report http://www.doingbusiness.org/rankings

http://ow.ly/eZImj


What differentiates online shoppers around the world?

Source: https://www.thinglink.com/scene/438778581166850050

https://www.thinglink.com/scene/438778581166850050


Returns matter in Europe

• Europeans have the second highest returns of online purchasers (57%)

• Shoppers in Europe expect to see delivery options and total costs early in the purchase process.

Source: http://pressroom.ups.com


Different story worldwide

• Canadian Consumers are willing to wait an average of 10 days to receive their online purchases – longer than any other country examined

• Australian shoppers have the second lowest online shopping satisfaction rate

Source: http://pressroom.ups.com/


Determine your online strategy


• Alibaba.com employs 20,000 people and has offices in 70 locations worldwide. Ideal for Chinese market too.

• Amazon & Ebay provides a lot help and tools for selling internationally and receiving payment

• Ebay also owns Paypal and Magento• All of the above offer a escrow service


Some facts…

• 70% of online search enquiries are in other languages[source: Oban Multilingual]

• 85% of customers prefer to buy in their own language

• Customers are 4 times more likely to buy from a website in their native language [source: IDC]


Localise content to overcome language barriers

• Everyday one billion questions are asked In Google from 181 countries and 146 languages[source: http://www.google.com/competition/howgooglesearchworks.html

• Don’t just translate your content, get it adapted for the target country

• Ideal solution – content created for the target country

How to global using your website

Business

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