How to give gifts for maximum impact

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Based on published research from the Journal of Applied Psychology, there are three things you can do to increase the goodwill and sense of reciprocity when giving a gift. Read the rest of the blog post here: http://influencefaculty.com/how-to-influence-people-with-gift-giving/

Transcript of How to give gifts for maximum impact

Page 1: How to give gifts for maximum impact

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How To Give Gifts for Maximum Impact

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I wanted to give you an insight into the impact you can have on other people in the way that you give them a gift…

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The insight into this came from some research published in 2002 in the journal of AppliedPsychology by Strohmetz.

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They wanted to look at different ways of giving the same gift to people and then measuring if these different ways produced a different effect in the recipient of the gift.

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#1: The gift needed to be personalizedIt needed to feel like it was being given specifically to that person and not just a generic gift that was given

around to everyone.

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#2: The gift needed to be significantThis means it needed to feel like it had some significance for the person.Significance in this cases doesn’t mean, expensive, or rare.

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#3: The gift is better if its unexpectedWhen the gift was

unexpected it increased the impact

that it had on the person receiving it.

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