How to Get the Most of this Year's EHMA General Meeting in Geneva

How to Get the Most Out of this Year's EHMA General Meeting

EHMA Geneva General Meeting Digital Overview

COMMUNICATION REVOLUTIONUnderstanding Digital, Social and Generational Changes

Todays Webinar Brought to you by the Geneva Organizing Committee

• Past Webinar: • Understanding a Hotel Website’s Sales Funnel - What can be

done on my hotel’s site to increase online sales?.• Link in the comment section of the webinar

• General Meeting Application Release• Today you should receive an email to

sign up

• General Meeting White Paper Release • 13/3/15

Source: By Chris Potter www.stockmonkeys.com

Communication at the General

Meeting – What Drove the Strategy?

Source: http://commons.wikimedia.org/wiki/File:Hello_my_name_is_sticker.svg

General Meeting Networking Tools

How to Leverage Them for Success

JASON McDONALDStringCan InteractiveInternational Marketing SpecialistDirector of StringCan Europe [email protected]

that win!@stringcanagency@JasonMcDonaldIntl

linkedin.com/company/stringcan-interactivefr.linkedin.com/in/jasondmcdonald/

stringcaninteractive.comstringcaninteractive.fr

Experience: 10 years of international business and marketing experience

My Marketing Passion: Helping clients increase their ROI

StringCan Mission: Your American Agency in Europe

West CoastScottsdale

International Paris, France

We are a global digital marketing group with locations in the United States and France.

East Coast Boston

Some Of Our Clients That Had Complex Problems

The Services We Provide

Digital Strategy

Brand StrategyDesign and

DevelopmentMobile

Content Strategy

Email

Social Media Google Search Optimization

Enough about StringCan - How to Get the Most of this Year's EHMA General Meeting

Source: StringCan 2014 EHMA Members Survey

Connect

Source: By Chris Potter www.stockmonkeys.com

Communication at the General

Meeting – What Drove the Strategy?

Membership Survey / StudyOct. 2014

• Membership Audit• An online review of EHMA Membership

• Membership / Sponsor Survey • 99 Members • 14 Sponsors

• Membership Interviews• Peter Bierwirth - Managing Director / Geschäftsführer• Ezio Indiani - General Manager at Hotel Principe di Savoia

• Audit: • StringCan researched and analyzed EHMA’s 436 listed

members across 27 European Countries and 14 non-European countries

• Process: • StringCan analyzed the web presence of a representative

sample of the 415 European Members. • Number of Hotels Analyzed – 207

• What was analyzed • Website • Twitter • Facebook


What We Learned

• Most Members Network and Educate Online - 78% use social media for networking with peers and 87.5% of members use social media for industry news.

• Using a Private EHMA Group – 89% of EHMA members were interested in using a private EHMA online group.

• Sponsors Sought Value – Many sponsors wanted an easier way to engage EHMA members based on their interest.


What service is EHMA not offering today that you would like them to offer in the

future?

“Better Networking”

“More interaction (ie social media LinkedIn Groups etc.) for a bit more continuity.”

“Digital”

“Social Media permanent interaction”

“A modern and easy-to-handle website”

“More digital activities”

“Social Media networking”

“Connect more with the members operating abroad”

“Trends in the industry and education”


So Many Options

2015 Priorities

New EHMA Website

@EHMA_GenMeeting

General Meeting App

Source: http://commons.wikimedia.org/wiki/File:Hello_my_name_is_sticker.svg

General Meeting Networking Tools

How to Leverage Them for Success

2015 General Meeting App

Have you ever used an

app for a conference?

Respond Here at the Webinar Poll

Full of Goodies

The app is full of features – These are the 5 most important

1. Searchable people directory with rich user profiles imported from LinkedIn

2. Searchable company directory with rich profiles

3. Matchmaking recommendations

4. Secure messaging between event participants

5. Meeting requests and one-on-one appointment scheduling with meeting locations

App Break Down

Web Based Mobile App

Getting the Most Out of the App

Leveraging The App

1. Connect with members and sponsors before and during the conference.

2. Read up on the speakers and sponsors before the event

3. Set meetings before the conference

4. Engage in the dialogue at the conference

5. Access additional information about the speakers and sponsors

2015 Priorities

New EHMA Website

@EHMA_GenMeeting

General Meeting App

EHMA Twitter Account

How to Leverage the Twitter Account

• Based on the EHMA Members survey we know 73% of EHMA member hotels have a Twitter account (2nd behind Facebook)

• 77% of EHMA members have social media accounts and 87% of the members with accounts use it for industry news and 78% for networking with peers.

• Twitter will be the hub of shared information for the EHMA Geneva General Meeting


Question

How many of you on the webinar have a Twitter

Account?

Respond Here at the Webinar Poll

Twitter at the General Meeting

• Micro-Blogging – During the education day, StringCan will be micro-blogging the speakers. Tweeting quotes, additional resources and questions to the membership.

• Real-Time Discussions – It is encouraged this year to discuss the presentation during the presentation in real time.

• Information Sharing – Information about the General Meeting will be shared and members are encouraged to share with each other using Hashtags

• Having Fun and Connecting – Twitter is fun and even more fun with friends and colleagues.

EHMA Hashtags

Hashtags will be used throughout the conference to coordinate conversations: • #EHMAGeneva – General tweets and comments about the

General Meeting • #EHMAFun – Tweets about the fun and networking happening

at the General Meeting • #EHMAQuestion – Questions for the presenter on stage or to

the EHMA Organizing committee.

2015 Priorities

New EHMA Website

@EHMA_GenMeeting

General Meeting App

Sneak Peak

THANKYOU

JASON McDONALDStringCan InteractiveInternational Marketing SpecialistDirector of StringCan Europe [email protected]

that win!@stringcanagency@JasonMcDonaldIntl

linkedin.com/company/stringcan-interactivefr.linkedin.com/in/jasondmcdonald/

stringcaninteractive.comstringcaninteractive.fr

Experience: 10 years of international business and marketing experience

My Marketing Passion: Helping clients increase their ROI

StringCan Mission: Your American Agency in Europe

How to Get the Most of this Year's EHMA General Meeting in Geneva

Marketing

Transcript of How to Get the Most of this Year's EHMA General Meeting in Geneva