How to Get the Greatest Job in the World

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It's a job in advertising, design, interactive, or some other part of marketing communications — and it's what Larry Asher from the School of Visual Concepts covered in his talk to students at the University of Washington's Foster School of Business.

Transcript of How to Get the Greatest Job in the World

  • Can I interest you in thegreatest job in the world?
  • Copywriter $80,000Marketing Director $99,300Acct Services Director $127,8002012 Aquent/AIGA Salary Survey75th percentile salaries for all company sizes.
  • These are all marketing communications jobs.
  • Whats your definition of marketing?
  • 1.Find out what people want.
  • 2.Give it to them.
  • 3.Tell them that you gave it to them.
  • Whats the diff?
  • AdvertisingDesignDigitalPR
  • Advertising The space is paidDesignPRDigital
  • AdvertisingDesign The space is ownedPRDigital
  • AdvertisingDesignPR The space is earnedDigital
  • AdvertisingDesignPRDigital The space is paid, owned, and earned
  • To get a job doing marketingcommunications, youre going to need a few things.
  • 1. Decide where you want to work
  • :- )You Jobs
  • 2. Make 100 LinkedIn connections
  • 3. Get deeply involved in digital
  • 4. Become an expert
  • 5. Learn from people in the business
  • 2013 Summer Creative Boot Camp 5 weeks: June 17 - July 25, 2013 (No classes week of July 1) Mondays - Thursdays 6:30 p.m. - 9:30 p.m.
  • 2013 Summer Creative Boot Camp Creative Concepts Copywriting or Design Photoshop or InDesign HTML/CSS Agency Tours
  • Nicole Bailey says:I felt SVCs Boot Camp program was extremelyhelpful for my career.I absolutely think this program got me to where Iam today which is a connections planner forCole & Weber.
  • Jenny Haight says:Boot Camp was the best investment of time andmoney I made when I was in school.Im now working as an account supervisor atPublicis, Seattles largest ad agency.
  • Ashton Steele says:I think its crucial to stress the importance ofpursuing their educations post-graduation. Onepopular misconception among students is thatonce they graduate, they automatically have all thetools and knowledge they need to succeed. Thenthey theyre surprised when they cant find a jobout of college.
  • Ashton Steele says:One popular misconception among students isthat once they graduate, they automatically haveall the tools and knowledge they need to succeed.Then they theyre surprised when they cant find ajob out of college.
  • Always happy to connect Larry Asher [email protected]