How to get the best results from your email campaigns
Transcript of How to get the best results from your email campaigns
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Secret to successful email campaigning
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Segmentation
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Segmentation •Segmentation is creating buckets of contacts that share particular characteristic.
•Contact bucket characteristics could be : common interests, job titles, demographics, industry background, geographies or even similar buying behavior.
•For maximum efficacy of campaigns, use strategically precise target buckets.
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Benefits
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Benefits of Segmentation
• Enables business need to engage with target market with specific need.• Supports analytics that helps in Content customization• Improves Open and click through rates• Brings down Unsubscribe rate • Allows resource optimization
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Bottom line
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Bottom line
• Segmentation results in maximum impact campaigning.
• It’s a powerful tool to get messages directly delivered into recipient drop boxes.
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