How to Get Started with GoodSearch and Raise Over $1000

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How to Get Started with GoodSearch and Raise Over $1,000 A campaign guide to building membership and activity

description

Is your non-profit new to the GoodSearch.com Community? This helpful guide explains how GoodSearch, GoodShop and GoodDining work to help your supporters earn donations to supplement your fundraising and support your philanthropic efforts. Included in this guide are helpful tips to get your GoodSearch Partnership off the ground build a foundation of supporters and earn $1,000 or more in donations through nothing more than the simple everyday actions of your supporters.

Transcript of How to Get Started with GoodSearch and Raise Over $1000

Page 1: How to Get Started with GoodSearch and Raise Over $1000

How to Get Started with

GoodSearch and Raise Over $1,000

A campaign guide to building

membership and activity

Page 2: How to Get Started with GoodSearch and Raise Over $1000

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How to raise over $1,000 in 2012

The average LOYAL GoodSearch Supporter CAN earn $50 annually

20 loyal supporters x $50 = $1,000

Average 5 searches daily

$500 in shopping annually

$500 in dining annually

$18 earned $15 earned $17 earned

Totals $50 earned donation annually

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What We Do (Slide 1 of 3)

Launched in 2005, GoodSearch.com is a patent-protected, Yahoo-powered search engine that donates a penny per search

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What We Do (Slide 2 of 3)

GoodShop.com is an online shopping mall which donates a percentage of your purchases from more than 2,500 merchants (from Amazon to Staples). Also has over 100,000 money-saving coupons

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What We Do (Slide 3 of 3)

Launched in 2011, GoodDining.com is the first ever national 365 day-a-year Dine for Charity program with over 10,000 participating restaurants, clubs and bars

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Build Your Support Base

Get Your Board On Board

• Add your GoodSearch partnership as an agenda item for your next board meeting of the year

• Demonstrate or explain to your board how GoodSearch works• GoodSearch How it Works Video: http://www.goodsearch.com/getstarted.aspx?viewType=RV

• Explain how easy it is for a user to earn $50 in a year

• State your GoodSearch Fundraising Goal for FY 2012

• Ask the board to pledge to register as a supporter of your Charity on GoodSearch and help reach the goal

• Ask each board member to invite a friend, partner or spouse

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Build Your Support Base

Engage Your Employees

• Email your employees and ask them to support your charity on GoodSearch• You can use the sample email on the next slide

• Demonstrate GoodSearch in a weekly team meeting• Show the video http://www.goodsearch.com/getstarted.aspx?viewType=RV• Explore the website http://www.goodsearch.com

• Encourage your managers to discuss using GoodSearch in their weekly team meetings

• Show your employees how easy it is to get to $50 in donations through simple daily actions

• Have an internal fundraising drive to see how much your office can raise via GoodSearch in 30 days

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Sample Employee Email

Dear Colleague,

 

We’ve registered The United Way of the Bay Area with GoodSearch.com, a company that helps non-profits like ours raise funds through the everyday actions of our supporters. Every time you use a GoodSearch service, they donate approximately half of the revenue they make to the non-profit you’ve designated. Here is a short video on how it works: http://www.goodsearch.com/getstarted.aspx?viewType=RV

 

Here is how you can help:• Use GoodSearch.com when you search the internet – they will donate a penny to us every time you

do• Use GoodShop.com when you shop online – they work with more than 2,500 major brands, have

over 100,000 coupons and donate a percentage of every purchase you make to us• Enroll in the GoodDining.com program - they will donate up to 6% of every dollar you spend when

you eat at one of 10,000 participating restaurants• Download the United Way Bay Area toolbar to earn donations every time you search and shop. You

can also get coupon alerts and donation reminders as you visit any of the 2,500 stores in GoodShop. Get it here: http://www.goodsearch.com/toolbar/united-way-bay-area

We’d like to begin building our presence on GoodSearch.com. Please join our community on GoodSearch.com and help us raise money for our mission. Get started by clicking the “Become a Supporter” button on our profile page here!

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Build Your Support Base

Empower Your Volunteers & Supporters

• Engage your audience through your normal channels: email, newsletters, direct mail, social media

• Show them how they can easily support you in their everyday lives• GoodSearch Video: http://www.goodsearch.com/getstarted.aspx?viewType=RV

• Explain how their every day actions can add up to big dollars for your charity

• Ask them to join you on GoodSearch

• Communicate your goal in your initial communicationEX: We’re trying to reach 50 supporters on GoodSearch by January 31. Join GoodSearch and support our cause!

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Sample Facebook Campaign (Slide 1 of 2)

1. Activate your Fan base with a viral post:

“We’re trying to reach 20 supporters on

GoodSearch by Jan 31. Please join us and

support our cause by searching and shopping

online or dining at local restaurants. Register

here and support our cause: http://bit.ly/xnT5Ml”

2. Educate your audience by showing them

how it works

“Find out how you can support our cause through your simple everyday actions of

searching and shopping online. Watch this short video to see how you can help:

http://www.goodsearch.com/getstarted.aspx?viewType=RV

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Sample Facebook Campaign (Slide 2 of 2)

3. Keep your audience updated on yourprogress

“We’re close to reaching our goal! We’ve added 5 new supporters today and need 5 more by Jan 31 If you haven’t joined us on GoodSearch yet, please sign up here: http://bit.ly/xnT5Ml and help support our cause!”

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Sample Email Campaign

Send your supporters an email to let them know about how using GoodSearch can benefit your organization:

“Dear Supporter,

We have a new way for you to help support our cause every day just by searching and shopping online or dining out at your favorite restaurants.

Our cause is partnered with GoodSearch,com. You can find out more about GoodSearch by watching this short video that explains how it works: http://www.goodsearch.com/getstarted.aspx?viewType=RV

Our goal is to have 20 supporters using GoodSearch to benefit the organization by January 31. Please join us and invite a friend. Sign up here.

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Sample Twitter Campaign

1. Announce your campaign and activateyour Twitter audience

“We’re trying to reach 20 supporters on GoodSearch by Jan 31. Join us and invite a friend Join here: http://bit.ly/xnT5Ml!”

2. Educate them on GoodSearch

“Did you know that a GoodSearch user canearn more than $50 for charity by searchingand shopping online or dining out? Join here: http://bit.ly/xnT5Ml!”

3. Update your followers frequently on your progress

“We’ve added 5 new supporters and growing. Ask your friends and family to join you! http://bit.ly/xnT5Ml!”

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Integrate Your Office - GoodToolbar

• Have your office IT person install the GoodToolbar on all your office computershttp://www.goodsearch.com/toolbar/mode/

• If you haven’t requested a customized toolbar for your non-profit, click here to apply:http://www.goodsearch.com/toolbarapp.aspx

• Users can earn donations when they search online at work

• Users can track their personal donation earnings and your non-profit’s overall donation earnings right on the toolbar

• Let your supporters know! They can use it to earn donations too!

CHARITY NAME

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Simple Everyday Things Your Charity Can Do to Help Raise Funds

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Buy Office Supplies - GoodShop

• Use GoodShop Partners when ordering office supplies

• Office Supplieshttp://www.goodsearch.com/office-supplies-category/coupons

• Ink & Tonerhttp://www.goodsearch.com/computer-ink-toner-category/coupons

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Treat Your Supporters – GoodDining

• Having a Staff Appreciation event? Have your meal catered by a GoodDining restaurant or dine out at one.

• Meeting with a local business to discuss how they can support your organization? Take them to a GoodDining restaurant and drive your point home when you earn a donation from your meal.

• Having an event and need to feed a lot of volunteers? Order pizza from a participating restaurant and earn some of that money back when you earn a donation.

• Always tip well, .

• For more great ideas on how to use or explain GoodDining check out our Guide: http://www.slideshare.net/GoodSearch/how-to-market-good-dining-v2

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HOW CAN WE HELP?

Our team is here to help you raise $1,000 or more in 2012

Please email any questions to:

[email protected]

and we’ll be happy to assist!

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Thank You