HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.
Transcript of HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.
![Page 1: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/1.jpg)
HOW TO GET PAID ASSOCIATION BOOKINGS
Ed Rigsbee, CSP, CAE
![Page 2: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/2.jpg)
Paid Association Bookings
Corporate Speaking & Consulting
Direct Marketing
(Mail)
Phone Calls
eMailingArticle Writing
Showcase:SAE, MPI, PCMA,
HSMAI, Local Ass’ns. Regional & State Associations
PR & Media
Internet Marketing &
SEO
Speaker Bureaus
AlliancesDirect Marketing, Telephone, eMail
YouTube, Internet Article Banks,
eSpeakers, Etc.
![Page 3: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/3.jpg)
WHY I SUGGEST ASSOCIATIONS?
• This edition presents detailed contact and background information on over 7,500 trade associations, professional societies, technical organizations, and labor unions in the United States.
• What else?
![Page 4: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/4.jpg)
Associations…
• They have publications.• They have meetings.• They have experienced meeting
planners.• They do not have sticker shock at
speaker fees.
• Gathering of business owners.• It’s a PAID showcase.
![Page 5: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/5.jpg)
Association Executive
Association Management
Company (AMC)
Industry Association Executive Council
(AEC)
State or Local Society of Association
Executives (SAE)
Association Paid Staff
National Society of Association Executives
ASAECSAE
![Page 6: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/6.jpg)
ED’S SIMPLE ASS’N BIZ DEVELOPMENT SYSTEM
1. Write articles based on your expertise...that editors will publish.
2. Give them to association publication editors…call them.
3. Bridge relationship to association meeting planners.
4. Sell your speaking services.
![Page 7: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/7.jpg)
1. Who is Your Customer?2. Where Are Your Customers?3. How Do They Find You?4. How Do Your Customers Perceive Value?5. How Do Your Customers Like Doing
Business?6. Who Are Your Competitors?7. What Are Their Perceived Strengths? 8. What is Your Company’s Uniqueness?9. What is Your Uniqueness?
Marketplace Positioning
www.Rigsbee.com/ma22.htm
![Page 8: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/8.jpg)
![Page 9: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/9.jpg)
![Page 10: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/10.jpg)
Your Image
![Page 11: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/11.jpg)
CREDIBILITY BUILDERS FOR SPEAKERS
• TV, Movie, Music, Sports & War Celebrity• Research & Survey Publishing• Certifications• Other Media Attention, Including Social Media• Specialty Interest Blogger or Group Leader• Columnist • Self-Published Author• Best Selling Author• Book-Industry Published Author
![Page 12: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/12.jpg)
![Page 13: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/13.jpg)
Linkedin Groups
![Page 14: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/14.jpg)
Finding Associations
at No Charge:
![Page 15: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/15.jpg)
MY FOLLOW UP QUESTIONS FOR ATTENDEES AFTER SPEAKING AT A STATE SAE:
1. Have you used the info from my workshop? If so, how?
2. Have you accessed my article bank?3. Did you join the LinkedIn Member ROI group?4. Is there a possibility that we might do business
sometime in the next 12 months?5. Would you be willing to recommend other association
executives that I should contact?
![Page 16: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/16.jpg)
Web Site Detective Work to Find Editors• At National Web Sites, look
for affiliate state & regional chapters
• At National & State Web Sites, look for inks to other industry Associations
• At State web Sites, also look for links to their national orgs.
• Look for National Association Executive organizations
![Page 17: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/17.jpg)
WHAT’S UP WITH ASSOCIATIONS?
• Membership decline• Budget challenges• Leading associations are:• Getting very good at knowledge management• Improving governance• Getting more strategic and future focused• Doing customers’ customer analysis• Developing generational programs
![Page 18: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/18.jpg)
FUTURISTS’ SCAN TECHNIQUE: STEEP…WITH CONCERN FOR (HIGH/LOW) IMPACT & IMMEDIACY
• Sociodemographics• Technology• Economics• Environment• Politics
Scan the Trade Association & Professional Society Sectors
![Page 19: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/19.jpg)
Association News – www.associationnews.com
Association Meetings – http://meetingsnet.com/associationmeetings/
Association Conventions & Facilities - www.themeetingmagazines.com
Corporate & Incentive Travel – www.corporate-inc-travel.com
Elite Meetings Magazine - http://www.elitemeetings.com/
Meetings and Conventions – www.mcmag.comMeetings Focus (Regional Editions) - www.meetingsfocus.com/
Meetings Net (Industry Editions) - http://meetingsnet.com/
Smart Meetings – www.smartmtgs.com
Special Events – www.specialevents.comSuccessful Meetings – www.successfulmeetings.com
Meeting Industry Pubs for You(Print Copy & Electronic)
![Page 20: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/20.jpg)
Getting Articles to Editors• Your articles should be available from your
Web Site (text, not PDF)• Post article notice via Social Media,
especially Linkedin groups• E-mail an article each month
• E-mail entire article, or• E-mail link to your web site• Do not e-mail attachments (Spam filters)
• Mail postcard telling about your article availability to editors
• Hire a PR company if you are too lazy to make the calls
![Page 21: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/21.jpg)
ED’S ARTICLE DISTRIBUTION
• First post on your Web Site and fetch a bot, then make available to others (SEO).
• Email to 3,000 via KickStartCart• Post on Linkedin which updates Twitter, then
Facebook• Post at approximately 25 Association Executive
Linkedin Groups
![Page 22: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/22.jpg)
Editor Section at Your Web SiteThe 24-7 Editor Resource
• Articles by topic category or by your books—(adapted from your various books)
• Your photo at the top right• Downloadable high and low resolution
photos of you and your books• Your desired bio at the end of each article
at your web site• Your reprint parameters• List of publications in which you are
published if you like
![Page 23: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/23.jpg)
AUTHOR PERMISSIONS
• Copyright; you wrote it, you own it. • If you are an Independent…• Rights Assignment
– First serial rights– Second serial rights– Permission to reprint– Creative Commons Attribution license
• Except…• Work for Hire = Employee
![Page 24: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/24.jpg)
ARTICLES TO BOOK:
• Plan your book ahead• Develop a general outline• Make files for each chapter
– Use for notes, clippings and ideas• Each article can then be a chapter
or section within a chapter• One article a month, and you’ve
got your book.• Mention the article is from your
forthcoming book, titled…
![Page 25: HOW TO GET PAID ASSOCIATION BOOKINGS Ed Rigsbee, CSP, CAE.](https://reader035.fdocuments.in/reader035/viewer/2022062222/5697bfbc1a28abf838ca1647/html5/thumbnails/25.jpg)
SLIDE TITLEBody Text
SLIDE TITLEBody Text